It’s Time to get into the Loop

In Canada, the food, and restaurant industries account for a lot of waste, but probably not as much as consumer waste. According to the National Zero Waste Council, Canada as a whole throws away 2.2 million tonnes of edible food each year, costing Canadians over $17 billion, which accounts for almost a fifth of all the food produced within the same calendar year. Now to me, that’s not only frightening but nearly mind-blowing.


While none of that will drastically change in 2021, we have seen mindfulness around food production and consumption arise, leading to an open conversation about how much food we waste as a society, a country, and a planet.


We know global warming is real, we know that massive amounts of excellent food go to waste, and we know, we need to address these issues before there is no turning back, But how do we do that? How do we make that shift?


Over the last decades, we’ve seen massive success from programs like Second Harvest, that repurpose food to feed those in need. In the years since we’ve noticed more ethical and mindful companies popping up, and we love it.

One of those companies we came across last year in our neverending search for the best life has to offer, was Loop or Loop Mission.


LOOP Mission is a circular economy project that aims to reduce food waste by repurposing the outcasts of the food industry. In a nutshell, they save fruits and veggies that are rejected because they don’t have the proper shape, size or a shelf life that is not long enough to survive the distribution cycle. (which for those unaware can be over six months for some products).


Loop takes that outcast produce and transforms them into fantastic cold-pressed juices! Then they use the residual pulp to make vegan dog treats and pizza crusts.



See the Loop?


After looking further, it was pretty easy to see that Loop Mission isn’t just a juice company; they are here to reduce food waste, and in the process, make some top-notch products.

Not only does Loop make some incredibly delicious juice, but they also have beer, a gin made with potato cuttings from a potato chips company and soaps made with rejected cooking oil. And according to what I’ve heard after speaking with them, this is only the beginning! There are so many projects on the way, all saving more produce!




After testing out the juices, smoothies, sparkling waters and booster shots from Loop, we have to admit. We are ADDICTED. We love every product we tried.

We also love that Loops primary mission is to reduce waste, which as we know is truly needed right now as approx 40 – 60% of the food that’s thrown away could be eaten, or repurposed.


So, if you’re looking for some tasty and healthy juices, and an assortment of other beverages, you have to try the bottled goodness from Loop. Fresh, fruity, and good for you, not only that, it’s helping to reduce waste today, for a better future tomorrow.


You had a sold at delicious juice! To try Loop for yourself or find out where it’s available near you, please visit their website.


Mark Munroe is the Creator and EIC of ADDICTED. He's ADDICTED to great travel, amazing food, better grooming & probably a whole lot more!