For a long time, Canadians yearningly looked on as our neighbours down south indulged their deepest shopping desires every year on Black Friday. Some would venture to the U.S. to brave the crowds and find the deals, while others would wait for Cyber Monday, a shopping holiday not bound by borders or travel time. But now Black Friday has come to Canada, and Canadians can enjoy extreme savings far closer to home. I want to highlight one homegrown brand doing Black Friday in style this year: la Vie en Rose.
From loungewear to lingerie, la Vie en Rose has been helping Canadian women embrace comfort and sensuality since 1985. The Montreal, Quebec based company has nearly 200 locations across Canada, and now boasts locations in the Middle East and Asia, with stores to come in China, India and Australia. Throughout its nearly 40 years history, la Vie en Rose has grown into Canada’s premiere destination for luxurious lingerie, comfortable sleep and loungewear, a vast array of accessories, and sophisticated swimwear.
I’ve been shopping at la Vie en Rose myself since I was a teenager. As I grew into my body and embraced my curves, I knew I could always find bras that fit me at la Vie en Rose. When I got older and wanted fun and flirty swimsuits for vacations with friends or summer days at the beach, la Vie en Rose swimwear was my go-to, because just like their bras, I knew they would have bikinis that not only fit, but looked and felt great on. The price point was always impressive, especially for the quality of the items. And they stand the test of time; I still have la Vie en Rose swimsuits that I bought back in university (I won’t say how long ago that was…)
Now just because my old la Vie en Rose swimsuits are still in great shape, doesn’t mean I’m not on the market for new ones. And since Black Friday is coming up, it’s just the right time to get in that shopping mood. La Vie en Rose has incredible Black Friday promotion for shoppers who are looking to treat themselves to something sexy and beautiful, or who need to get their holiday shopping done early and with great deals. And with 40% OFF on regular-priced items in-store and online, and an additional 50% OFF on sale items at outlet locations, it won’t be hard to fulfill either of those shopping missions. The sale covers just about everything la Vie en Rose has to offer, including pajamas, accessories, swimwear, lingerie and loungewear. Brave the crowds and head to a store to admire the lace, silks, satins and ribbons in a rainbow of colours, or lounge at home with your laptop and scour the sales online (with shipping within Canada or to the U.S.)
La Vie en Rose’s irresistible deals are on from November 25th to November 28th 2021. So this Black Friday head to la Vie en Rose to support an iconic Canadian brand, treat yourself and your loved ones for the holiday and save all at the same time.
Photography from la Vie en Rose*
**Style available online may vary from styles shown in article