Once upon a time, “sustainable fashion” conjured images of shapeless hemp dresses and earthy tones that leaned more forest floor than fashion-forward. But the sustainable style movement has undergone a glow-up. Today’s eco-conscious brands are just as focused on aesthetics as they are on ethics—blending chic design, luxe fabrics, and a commitment to minimizing environmental impact. Whether you’re a minimalist, a trend chaser, or somewhere in between, there’s a sustainable label out there that’s got your style and your values covered.
Welcome to The Eco Edit, your guide to fashion-forward, planet-friendly brands that are redefining what it means to dress well and do good.
Why Sustainable Fashion Matters (More Than Ever)
The fashion industry is one of the most polluting industries on the planet. It’s responsible for 10% of global carbon emissions, massive water consumption, and widespread waste. Fast fashion only exacerbates this issue—encouraging overproduction, underpaid labor, and disposable shopping habits.
But the good news? Consumers are becoming more mindful. A new generation of designers and shoppers is prioritizing transparency, ethical manufacturing, and low-impact materials without compromising on design. Sustainability is no longer a niche; it’s the new standard.
Here are the standout brands that are stylish, sustainable, and making fashion better for people and the planet.
1. Reformation
Style Vibe: Feminine, flirty, and effortlessly cool
Why We Love It: Reformation has become a go-to for women seeking dreamy dresses, tailored denim, and occasion wear with a conscience. The brand’s pieces are made from deadstock fabrics, TENCEL™, and organic cotton. Even better, every product page shows the garment’s environmental footprint in terms of water savings and carbon emissions.
Eco Credentials:
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Carbon-neutral since 2015
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Transparent sustainability reporting
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Uses renewable energy and eco-friendly dyes
2. Pangaia
Style Vibe: Streetwear meets science lab
Why We Love It: Pangaia is on the cutting edge of eco-fashion, blending fashion innovation with biotech. Their signature tracksuits and basics are made from recycled materials and treated with peppermint oil to stay fresh longer (translation: less laundry). Pangaia is bold, minimal, and backed by real science.
Eco Credentials:
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Bio-based and recycled materials
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Transparent supply chain practices
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Invests in biodiversity and carbon offsetting
3. Veja
Style Vibe: Cool-kid sneakers with a conscience
Why We Love It: Worn by everyone from Meghan Markle to Emily Ratajkowski, Veja has become synonymous with sustainable footwear. The brand’s sneakers are made in Brazil from organic cotton, wild rubber from the Amazon, and recycled plastic bottles. They’re versatile, durable, and totally Instagrammable.
Eco Credentials:
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Fair trade sourcing
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No advertising model to reinvest in sustainability
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Wild rubber supports rainforest preservation
4. Mara Hoffman
Style Vibe: High-fashion boho meets modern luxury
Why We Love It: Mara Hoffman blends high fashion with an unwavering commitment to sustainability. Known for her vibrant prints and easy silhouettes, the brand prioritizes natural and recycled textiles, responsible production, and inclusive sizing.
Eco Credentials:
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Uses compostable packaging
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Focus on low-impact dyes
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Partnerships with fair labor organizations
5. Outerknown
Style Vibe: Surf-inspired minimalism
Why We Love It: Co-founded by pro surfer Kelly Slater, Outerknown is committed to environmental responsibility and timeless design. From cozy sweaters to classic chinos, every piece is built to last—and look good doing it.
Eco Credentials:
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90% of fabrics are organic, recycled, or regenerated
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Circular program to recycle old clothes
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Fair Labor Association accredited
6. Eileen Fisher
Style Vibe: Elevated basics for the conscious minimalist
Why We Love It: Eileen Fisher has been doing slow fashion since before it was cool. The brand’s clean, elegant lines and earthy palettes appeal to those who want effortless style and thoughtful design. Their take-back program and “Renew” line, which upcycles old garments, prove that circular fashion works.
Eco Credentials:
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Pioneers in circular fashion
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Fair trade and ethical labor
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Transparent sustainability goals
7. Boyish Jeans
Style Vibe: Vintage denim with a modern twist
Why We Love It: Denim is notoriously dirty, but Boyish is changing the game with jeans made from deadstock fabrics, plant-based dyes, and recycled water systems. The styles are on-trend yet timeless, with that perfect worn-in feel from day one.
Eco Credentials:
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Carbon-neutral shipping
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Zero toxic chemicals
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Eco-friendly packaging
8. Kotn
Style Vibe: Luxe essentials made for everyday life
Why We Love It: Kotn crafts high-quality basics from Egyptian cotton sourced directly from farmers—cutting out the middleman to ensure ethical practices and fair wages. Think well-made tees, cozy loungewear, and staple shirting that you’ll wear on repeat.
Eco Credentials:
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Certified B Corporation
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Funds education programs in Egypt
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Traceable supply chain
9. Ninety Percent
Style Vibe: Sleek, elevated, and endlessly wearable
Why We Love It: As the name suggests, Ninety Percent shares 90% of its profits with charitable causes and those who make the clothes. The brand delivers fashion-forward, minimalist pieces—from slinky slip dresses to ribbed bodysuits—crafted from sustainable materials like organic cotton and TENCEL™.
Eco Credentials:
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Profit-sharing business model
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Transparency in sourcing
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Uses low-impact materials and production
What to Look for When Shopping Sustainably
Navigating sustainable fashion can be tricky, with a lot of greenwashing in the mix. Here’s how to shop smarter:
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Check the materials: Organic cotton, hemp, linen, and TENCEL™ are better choices. Avoid virgin polyester.
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Look for certifications: GOTS (Global Organic Textile Standard), Fair Trade, OEKO-TEX, and B Corp are good signs.
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Consider longevity: Buy less, choose well, and take care of your clothes. The most sustainable piece is the one you wear again and again.
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Research the brand: Look at their supply chain, labor practices, and environmental policies. Transparency is key.
Sustainable fashion is no longer about sacrifice—it’s about making smarter, more stylish choices that align with your values. The brands on this list are leading the way, proving that ethics and aesthetics can (and should) coexist.
So whether you’re upgrading your basics, investing in timeless staples, or hunting for that perfect statement piece, there’s never been a better time to shop with both your closet and the planet in mind.
It’s not just about looking good—it’s about doing good. And that’s always in style.
markmunroe
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