Businesses are always looking for new ways to reach out to customers and associates and offer their products and services. The digital age has provided businesses with so many different avenues for increasing their brand awareness, directly connecting with people, and as a result, significantly improving their revenue streams. SMS messaging is comfortably the most effective way for businesses to deliver their message directly into people’s pockets.
To help everyone understand the advantages of a well-planned SMS strategy, here are some of the most effective ways SMS messaging is used in business.
Businesses Can Create Personalized Marketing Messages
Various research has found that marketing correspondence receives a more favourable welcome from potential customers when the marketing messages are personally addressed to the recipients themselves. It is always easy to tell when a message you receive is just a template that has been sent to everyone, but SMS enables businesses to personalise their marketing texts. The recipient’s name and other information like previous order history can be included in the message to show the recipient it has been sent to them specifically.
These days, customers want to feel like they have a connection with a business or service provider. Even huge companies attempt to create this feeling for their customers. It is like a throwback to times when people would shop in their local stores. The way to do this successfully is for businesses to personalise SMS messages without feeling intrusive to recipients. SMS marketing is 100% an opt-in service, so companies know that their recipients have already shown an interest in whatever they are providing.
Businesses Can Use SMS to Give Important Information
There are many situations where businesses need to send instant information to customers. For example, a taxi service like Uber or Grab has to use SMS to notify their passengers that they have received their booking or have arrived at the pick-up point. The folks at https://messente.com/products/global-sms-api explain that these notification texts help businesses save a lot of money because they can be linked to other automated processes. When an Uber driver clicks accept on a booking, the confirmation is sent to the passenger automatically. When the driver arrives at the agreed meeting point, their phone will recognise that through its GPS, and a text will automatically be sent to the passenger telling them their driver is there. This technology can also be used by businesses to send customers the pin numbers, account expiration notifications, and various other important messages.
Businesses Can Use SMS to Strengthen Other Marketing Strategies
In addition to being an excellent stand-alone marketing method, SMS is also the ideal partner for other marketing types. Text messages have opening rates of above 90%, which means they can be used to strengthen recipient awareness of other message types you have sent them. Email marketing is one of the most used customer outreach tools, yet the opening rates for emails are far inferior to SMS. Businesses can send an email to their customers with information about a new product or service. To ensure that their customers read the email, they can send a text informing their customers about the email. Likewise, social media is one of the most important platforms for businesses to promote their brand, advertise products, and communicate with their customers. Every time a business uploads a new post on social media, they can send a text to their followers notifying them about the post to get more engagement.
Businesses Can Track the Results of SMS in Real-Time
Analysing returns on investment, drawing conclusions for recipient response, and measuring the delivery and opening rates accurately are significant advantages of using SMS messaging. Every aspect of a business’s SMS campaign, from the response rate to the increase in sales, can be tracked easily, and these results can help businesses to fine-tune their message content. The most effective way to guarantee positive marketing results is to target the audience who is most likely to buy products or sign up for a service being offered.
Every business can benefit from SMS marketing because it is the most effective way to reach customers, clients, and partners directly. SMS can be used on its own to promote products and services or as a supplement to email or another marketing approach. Follow the techniques explained in this guide, and your business will be able to use SMS to great effect.
Photo credit: Uriel Mont