Serum: the Undercover Skincare Superhero

Are you’re looking for a way to supercharge your skincare routine, without straying from the products you already know and love? Then look no further than the ultimate undercover skincare superhero: serum!

In the already overcomplicated world of skincare products, serums are actually a pretty straightforward concept.  A serum is basically a liquid vehicle to drive concentrated, potent, and powerful ingredients into the skin, after cleansing and toning but before moisturizing.  It’s a step you can add to your skincare situation when you’re feeling like it needs a little boost, without making drastic changes to a routine you already enjoy.  Here are a few serums I’ve enjoyed and can wholeheartedly recommend to the product curious of you out there!

Estee Lauder – Advanced Night Repair

When it comes to the subject of serums, I would be remiss if I didn’t include its first introduction to the skincare industry by none other powerhouse beauty brand Estée Lauder.  The serum was Advanced Night Repair, a product that promised to battle the signs of aging while women slept in their bed.  It took the market by storm in 1982 in its “Little Brown Bottle, and today, nearly eight bottles are sold every minute.  With continued use skin begins to look and feel smoother, plumper and happier, and having used it myself, I say it’s worth the indulgence if you’ve been curious to try it.


Biossance Squalane + Lactic Acid Resurfacing Night Serum

If you’re looking for a serum with more exfoliating properties, this one is for you.  This AHA lactic acid face serum gently resurfaces the skin for a smoother and softer texture, reducing the appearance of fine lines, and delivering an overall brighter complexion.  The squalane in the product soothes and strengthens making skin healthier from within. This formula is powerful yet gentle, making it safe to use at any age.  And it’s vegan!

Lise Watier Sublimessence High Firming Lifting Serum 

If like me you’re looking for some help in the fight against gravity in the facial region, but don’t have the budget or bravery for a facelift, look no further than this firming serum from Lise Watier.  The Sublimessence High Firming Lifting Serum is formulated with Labrador Tea, Canada’s most powerful antioxidant to boost the efficacy and absorption of active ingredients for targeted care and Bakuchiol, a plant-based and gentle retinol alternative to help reduce the appearance of fine lines and wrinkles. I used this serum for weeks and could see the difference in my skin; my face was smoother, and felt more firm, and even lifted from my jawline to my brows.  Another must try from a great Canadian brand.

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Sahajan Radiance Serum

If there is a price for most amazing smelling skincare product, anything from Sahajan would win hands down, including their Radiance serum.  This Toronto based skincare brand brings together modern scientific advancements with ancient Ayurvedic knowledge to produce a unique, effective and luxurious line of products that are all just incredible.   Sahajan works with modern Ayurvedic doctors to formulate their Radiance Face Serum, using Triphala, Gotu Kola and Hyaluronic acid to help improve the appearance of fine lines and wrinkles.  It’s a full sensory experience that’s incomparable, and I recommend the entire line, especially because you will also be supporting a local, BIPOC and woman owned business.

Vivier C E Peptides

It’s been years since Vitamin C came out as the ultimate superpower in the battle against aging.  And when it comes to Vitamin C based skincare, Vivier is an authority on the subject.  Bringing together science and innovation in the realm of skincare, Vivier has an army of products and all pack a powerful punch.  Their C E Peptides serum is an advanced anti-aging Vitamin C formula specifically created to help reduce the appearance of fine lines and wrinkles, and improve brightness and tone.

Nadia Elkharadly

Nadia Elkharadly

Nadia Elkharadly is the Co-Founder and Managing Editor of Addicted Magazine. Her myriad of addictions include music, fashion, travel, technology, boxing and trying to make the world a better place. Nadia is also a feminist, an animal lover, and a neverending dreamer. Keep up with her on social media through @thenadiae.
Nadia Elkharadly