If you want to hide a dirty little secret, put it on the second page of Google. Many jokes have been told on the search engines account, but they all point to the same thing. If you want to get noticed, you have to be on the first page of Google. We would even go a step further and say that you need to be in the first five results as many people don’t even want to scroll down. It’s a ruthless, cutthroat and corporate world out there, where SEO is the name of the game.
Landing your company name on the first page and putting it in the spotlight can make all the difference in the world. Competition is fierce but, there is plenty of practical know-how to get you started on this quest. By getting along with the game rules, you can learn how to best tilt it in your favour. And profit.
1. Content is king
Google loves content and, he is not alone in this. Start with yourself when you are trying to analyze any aspect. Would you spend your time on a near-empty site where there is not much to do? Of course not, no one would. That’s why you need to fill your content to the brim. If your competition is doing one blog post per day, you have to make two to stand out. It’s ruthless, we know that, but that’s the best and proven way to get and stay ahead. By drowning your opposition in blog posts, tweets, events, posts, articles and so on, you are making yourselves known. That way, more people will get to see your content and interact with it in any way. This brings us to the next item on the list.
2. Entice your users
Making noise can be a two-way street. Yes, you are now pumping out a great deal of content but, your users can help. Every time they share your stories or blogs/posts, they contribute to your global position. Interactions make content stand out as Google prefers the more lively and engaging content. Let’s say your Facebook post got an X number of likes, shares and comments. That piece of content is now helping you proportionally to grow on Googles list.
But it is also helping your company grow as you now have a very active user base. Maintaining that and nurturing the relationship with your customer base helps you range more and for your company to secure its income for years to come. Organic growth does take time but, it’s well worth it in the long run as once it gets going, it becomes a Perpetuum mobile of social interaction.
3. Hire the pros
There is no shame in admitting that you need help since all of this can be a bit daunting. There is so much information on the internet and plenty to do around this subject. You are only one person and, you can do so much. By reaching out and outsourcing this topic to professional and effective SEO Sydney firms, you are lessening the load you have on your shoulders and making a step in the right direction. SEO tips and tricks are gained from experience which these specialised firms have plenty of.
The fine print in many practices and regulations are well known for them so, you can consider this as an investment for your business growth. With that in mind, all the benefits from the increased traffic to your site will far outweigh any costs. Having a dedicated team that’s there to protect your interest and place you on the first spot can be the boost your business sorely needed.
4. Keyword management
Think of keywords as guidelines. What are your customers typing into Google when they want to find your business or any business from your branch? It can be stressful to figure out or bash your head against the wall when you are trying to figure out all the possibilities that can arise, but we got you covered. You can use any free keyword engines online, like Wordstream, and get the results you want. By tinkering around for a bit, you can optimise your site to include what’s currently searched by your users. After that, you can get on their radar. We say currently, as this is an ever-evolving thing updating your keywords from time to time is also connected.
And now, for part two, that is to say, after you have your keywords, what can you do with them? Google works by crawling the web, ranking the millions of pages, and storing them. When a user googles something, Google can then scan through its organized index and, show relevant results. Therefore, another important step for showing up on the first page of Google is to make it as easy as possible for Google to scan, index, and retrieve your site. Do this by placing keywords in the following places: Page title, Page description and URL are a great start.
5. Every tag counts
You are probably using some photos or videos on your site, but what are they named? Examples like 123, example_picture, test_something are the worst offenders when it comes to ranking high on Google. With adequate names for pictures and videos, that best represent what’s on them, you create a link between that and your content. Google can then recognise them and connect accordingly. Your traffic can also come from image searches and videos that Google provides as well.
As long as people come to your business via any of the options Google provides, it makes sense to utilise them and optimise every part of your site for it. Your videos and images have, at first sight, hidden descriptions that can also be used to your advantage here. You can put plenty of keywords and descriptions In the HTML code behind your pictures. This way, you stay ahead of the competition.
6. Optimise User Experience
Google and your customers have something in common. They both can easily recognise good content. Quality made websites, that are well optimised, with low loading times and interactive content on them, get prioritised over the rest. A bustling place that’s live with interactions, daily updates, and with lots of organic traffic from its visitors, is exactly the type of place Google likes and wants to promote. Website optimisation can be a bit technical and tricky, but there are plenty of tips out there to get you going. It’s usually polishing and sanding of the rough edges that will make your content diamond shine to the fullest.
While all of this may seem a bit daunting at first since there is plenty of content to do, getting started is the most important step. Just as you started your company, business and website with that initiative, so to can you make strides in this area as well. With plenty of practical know-how at your disposal, you only have to pick and choose between those that are best suited for you. As soon as you get into the gist of things, and start getting involved, you will start to see results and progress being made. Bit by bit, we are sure that you will get things going the right way. That being more traffic, users and profits for you. We wish you all the best in your future endeavours.