How Flight and Travel APIs Help Adopt Meaningful Business Analytics

Today, businesses the world over are embracing digital business models. Flight and travel companies have not been left behind. This has made them become data-driven companies that depend on analytics to detect business patterns, understand dynamics, and predict future business models. However, the adoption of custom data analysis, as well as data collection challenges, have had a negative impact on the adoption of analytics. Moreover, flight and travel businesses that have so far adopted analytics have not yet had the transformational impact they thought they would get.

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Over time, it has been established that flight and travel APIs offer a better solution when it comes to the implementation and the adoption of meaningful business analytics. These APIs discussed on RapidAPI offer the best solutions to flight and travel companies that are seeking to connect their external and internal services, identities, data, applications, and all other digital assets that they use. This means that flight and travel APIs offer a better alternative to traditional methods of data collection and analysis that have previously been used.


Challenges Facing the Adoption of Meaningful Business Analytics Without the use of Flight and Travel APIs

  1. Flight and travel companies lack complete analytic solutions that are ready for use unlike what comes with flight and travel APIs. To cover for this, the companies combine open-source products or different analytics products to develop custom solutions. This comes with a lot of work since the development team has to write a significant amount of code to make sure that the adopted products integrate with existing solutions. 
  2. The flight and travel companies are also forced to hire data scientists and engineers with knowledge on machine learning, statistics, and systems. These employees will be the ones that make major decisions touching on useful insights and performance indicators. They will also be tasked with designing data collection systems whose code will be written by the development team in the company. This, in turn, consumes a lot of resources. The experts are also in short supply and expensive to hire.

These are just some of the challenges facing the adoption of meaningful business analytics for flight and travel companies that do not use flight and travel APIs.


Facing the Challenges Through the Adoption of Flight and Travel APIs

The implementation of flight and travel APIs has the potential to increase the adoption of meaningful business analytics. First of all, over the past few years, the adoption of API solutions has grown exponentially, meaning that businesses are starting to embrace the use of APIs backed by a strong ecosystem and mature tools. This means that data collection is simplified and companies can share such data to enhance their business operations. This, therefore, means that flight and travel companies should focus on building API driven analytic solutions that are both powerful and feasible. 

Flight and travel APIs sit at the centre of all communication that happens within and without the flight and travel companies. It is these APIs that are called by the companies’ websites and user interfaces for them to be able to perform their functions. This means that the flight and travel APIs are the major operational blocks of these companies. If one collects all the messages and information that go through the flight and travel APIs, they will be able to get a complete overview of the organization. This will work better than having to get a team of people to do all the work, manage formats of the collected data, make decisions on the insights to use, and design the data collection systems.

The format of the data collected through the flight and travel APIs is known, eliminating time wasted by experts managing the data collected in traditional methods. This makes it possible for the flight and travel APIs to support common use cases with immediate functionalities. With the data collected from the flight and travel APIs, complex analysis covering the most common use cases such as customer journey tracking, booking patterns, and segment analysis can be built and then used by the flight and travel companies. Such complex analysis gives birth to meaningful business analytics that is adopted by the flight and travel companies.


The implementation of flight and travel APIs gives companies a chance to get analytics solutions that are API driven and that minimize time wasted in traditional methods as well as costs incurred by getting experts in data analysis. This makes it possible to easily and quickly collect data that can be analyzed within a short time giving the organization meaningful business analytics.

Mark Munroe is the Creator and EIC of ADDICTED. He's ADDICTED to great travel, amazing food, better grooming & probably a whole lot more!