For many, being an influencer is a dream job where you make your own schedule, get invited to lucrative events, gifted free product and get photographed for simply being in a space. Zaheera Mohammed became an influencer when she started to share modest fashion that resonated with the muslim community, but she founder herself wanting more and created Zahee and Co. a public relations business.
Mohammed has been a stay at home mom and homemaker for the majority of her life. She moved to Canada 23 years ago, and as she didn’t want to lose her own sense of identity she started putting effort into her fashion sense. Her audience grew, currently at over 130,000 followers on Instagram, admiring her modest and breathtaking fashion sense. As she developed a career as an influencer, very few content creators were making content around modest fashion. She’s worked with well-known brands, dabbled in styling, and in travel blogging – having recently returned from Marrakesh.
Though the glitz and glamour of being an influencer is fun, it can be draining and demanding to be a wife, a mom, maintain the home, fulfill yourself while being expected to be out at events, working as a walking advertisement for brands, constantly pitching yourself and collaborations and finding the time to rest. After a decade, Mohammed wanted a switch. In 2024, Mohammed founded Zahee and Co PR to create more inclusive events, the kind she wishes she was being invited to regularly. I started this business because I found the lack of interest, inclusion and diversity in the market for women like myself,” Mohammed shared. “It was very important to me to show inclusion to women especially women in small businesses. They had great potential and products but the lack of inclusion and diversity in the market was providing little opportunity. As an immigrant myself, building a way into the influencer world was triple as hard for me compared to others women in different ethnic groups. I was always over looked, under paid and under valued, although my content was top tier, my style and fashion sense were always complemented and I had a unique style of content.” Mohammed took a lead of faith and took a chance on herself, while helping women like her grow their businesses through lux events for women in all ethnic backgrounds.
Her clients have included Taj Crowns, Salams App while also throwing her own networking events including Flowers and Lattes. Mohammed’s events include diverse companies like Frag Bar, Ayurr Glow, Standout Modesty, Kenz Jewels, Modest Wear Canada, Mondo the Label, Dana Fashion, Crema Craft Co coffee, Anjoonie Art and many others. Her events have been spoken about as inclusive spaces and fun, championing a sense of belonging, pride within the Muslim community and way for people of all backgrounds to connect at meaningful influencer events.
Mohammed shares, “We as a community need each other to grow in spaces people tell us we can’t be in. We need to support local women owned businesses and help women in our communities succeed for the betterment of our future and our children.” As someone coming from the influencer space, Mohammed knows first hand how to make these spaces more inclusive, diverse but also throw events that more people want to attend – resulting in better community engagement and results for the brands overall.
Hillary LeBlanc
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