In this day and age, people spend approximately 4.1 hours a day using smartphone apps. Just for a better context, that makes one-quarter of all waking hours and one-half of free time we have at our disposal. So, it should be obvious that no matter whether your company wants to get a powerful marketing tool, improve the CE and CR, sell products online, or simply keep in touch with its clients in the most efficient way possible, developing a mobile app is an absolute must.
Let us take a look then at a couple of tips that should help you get the product capable of tackling all the demanding duties we have listed above.
Set clear goals and objectives
Reaching any kind of success is nearly impossible if you don’t have a clear set of objectives you will work toward as you go along. So, if you want to make an impact with your app, you need to make sure that the app is designed to remove specific obstacles people have while interacting with your brand. Once you get through these basics, you can try answering questions like what can you do to add value to your clients, how to best serve users’ needs and how to appeal to a wider audience and set these goals as well.
Define the scope of the features
Now that you have defined the outcomes you want to get at the end of the development cycle, it is time to make a list of the features that will allow the users to access these benefits. These core features should be an absolute focus of your app and, why you should leave room for future upgrades, you should keep some overly complex additions to a bare minimum. You want to make your app follows the latest development trends but adding too many needless elements will dilute its main purpose and damage its appeal.
Research the target audience
To put it simply different demographics have different requirements and different ways of using the apps. For instance, if you are appealing to a more mature audience, you should try to completely cut out gesture-based interactions and other more contemporary traits. Also, keep in mind the regional and national that can drastically affect how your app is observed in the eye of the public. If you are, for instance, moving to England, you should hire an app developer from the UK to make sure everything runs smoothly.
Provide simple and intuitive UI
Putting aside decent speed and efficiency, this is the most important requirement your app needs to fulfill in order to have any chance at success. So, put aside, for the moment, the features and elements you want to release, put yourself into the customers’ shoes and see how you can make the top features the easiest to find, and most accommodating for the people on the other side of the screen. Also, you should throw in accessibility options like scalable elements, a dark app theme, and the ability to pin top content.
Make sure users know what they’re doing
Every new app presents a certain learning curve your users need to be able to overcome in the fastest and effortless manner possible. So, make sure your UI workflow has a certain storytelling aspect that will naturally lead users from one screen to another and throw in intuitive onboarding cues that will lead people through basic features during a couple of first interactions. Also, make sure to provide users with the so-called microinteractions or, in other words, give animated feedback and hints for everything they are doing.
Maintain a high level of performance
Last but not least, we would like to remind you that the majority of users tend to clean their phones at least once a month. If you don’t offer a certain satisfying level of performance, roll out buggy and poorly optimized products, and don’t provide timely updates, your app will find a way to the trash bin no matter how useful it may look on paper. Therefore, if you need to choose between robust features and high performance, choose the latter. Better to do one thing right (for now, at least) than to fail at numerous instances.
So, we hope these six tips gave you a general idea about what makes a good business app and presented simple strategies you can use to get one. The most important thing to remember is that even if the app will be used solely for strict business purposes, the user experience needs to be fun and intuitive. As long as you make this simple fact the guiding principle behind all of your future moves, you will keep making steps in the right direction.