Content is king in the marketing world nowadays. The main reason that content holds so much sway is that it’s valuable to consumers in more ways than one. Content educates, informs and entertains consumers. Moreover, it encourages them to take the desired action more than ads ever will.
Therefore, website content is essential, mainly because consumers will want to know more about whatever it is that you offer to them. They’ll also want to dig a bit deeper into who you are and what your company does before they decide to do anything else.
In other words, if anything can truly impress your website visitors, it’s content. Web content, however, encompasses more than articles, images and videos on your pages. It’s about the entire web design and how you present it to your audience. With that in mind, here are some tips on creating killer website content.
Design your landing page
As you may already know, a landing page is the place on your site where your web visitors will most likely come first after following a link or other directions from the rest of your marketing tactics. A landing page is where first impressions matter the most.
Furthermore, it takes only 50 milliseconds for a web visitor to form a first impression based on what they see. In that split second, you have to encourage visitors to stay instead of simply bouncing off. Therefore, a creative landing page design is an obvious choice.
In addition, you must provide visitors with information about what they will find if they choose to stay without overwhelming them with such information. Last but not least, ensure that you have clear CTA (Call To Action) buttons that visitors will want to click on.
Complement your website with a blog
Today, almost every website has a blog. Having a blog is an ideal way to provide your audience with additional web content.
For audience members who want to explore more and inform themselves before making a decision, a blog will undoubtedly meet their expectations and needs. However, creating a blog from scratch requires a specific approach; your blog must compliment your website and vice versa.
Moreover, make sure that the content you provide to the audience on your blog is highly relevant to them, that your content has high-quality characteristics and that you write with your own unique tone of voice. All of this will help communicate your brand to our audience.
Make your content engaging
Regardless of how well-made your content is or how well it’s written or created, web visitors will hesitate to engage with it unless it’s appealing to them. Some people prefer to read articles, others prefer not to. In any event, adding stunning visuals to your textual content will make it more engaging even to audience members who aren’t too keen on reading articles.
On average, we retain about 10 percent of the information we read daily. When combined with images, we retain up to 65 percent of that information. So as you can see, it’s well worth spending a little extra time creating some stunning visuals.
You can consult with companies, such as Infostarters who can design your icons to create infographics and illustrations for your articles. The more effort you make to make your content more engaging, the more your audience will consume it.
Restructure your content
As mentioned before, some people prefer to read, others prefer to watch or listen. A single type of web content may not work well for each and every member of your audience. That’s why you should consider restructuring your content to suit everyone’s needs.
For example, images and video work exceptionally well. Video, in particular, is among the favourite types of content formats for many consumers. This is especially true for product videos and demos, as 90 percent of consumers have stated that such videos help them with their decision-making.
Furthermore, another content format that’s gaining popularity fast is the podcast. People can listen to your content while doing something else entirely, so don’t disregard this content type.
Aside from that, you can come up with other creative ways to restructure your content, especially if you have some design skills. For instance, you can create presentations and a series of stories through images, collages, etc.
Create content with a purpose
The power of content lies in its ability to drive the desired results, whatever those results may be. If you’re promoting a product, content can drive sales. If you’re educating your audience, content can boost subscriptions and so on.
The key, however, is to create content with a purpose to drive the desired result. If you’re helping potential customers navigate down your sales funnel, for instance, then create content for every stage of their buyer’s journey.
Moreover, try to answer common questions with content or provide a solution to some common problems as well. The more purposeful your content is, the more appealing it will be to your target audience.
Creating engaging content to suit your whole audience can be a daunting task. Needless to say, with the right strategy in mind, your content can do everything you need it to do.