Marketing is a hugely important part of any business. In particular, digital businesses need marketing. But why do so many businesses overlook marketing?
Often, new business owners are busy focussing on other areas. They don’t consider marketing to be as important as accounting or research and development. However, the best businesses thrive because of their marketing strategies. They know that marketing links areas of their business together. Here’s why you should be spending more time on marketing.
It engages customers
First and foremost, marketing engages customers and clients. How do you get customers? By attracting them through marketing. It’s no good having a great product or service if no one knows about it. You need to grab your customers’ attention. This means having a great marketing strategy and proving that you have something to offer. You might develop a website, create social media profiles, offer promotions and giveaways and interact with your customers. There are no customers without marketing.
It builds your reputation
The reputation of your business is crucial in its success. A business with a good reputation means that customers are writing positive reviews, recommending it to friends and liking your posts. A business with a bad reputation will fail because eventually people will be put off. So, how does marketing play a role in your businesses’ reputation? Your marketing team will work hard to create a good reputation. They will engage with customers and clients, responding to any reviews and posting about important topics. They might promote the excellent ethics of your company and work with charities. Generally, they will ensure that your business is getting the good reputation it deserves.
It boosts sales
Sales and marketing are directly correlated. The better your marketing strategy, the more sales you’ll have. Simple. When customers are happy with your product or service, they will become brand ambassadors for you. They will spread the word and make you more popular. So, creating a channel between you and your customers is widely important.
It gives insight
Marketing is all about research. A good marketing team will analyse their results and see what works and what doesn’t. They’ll put money into testing to ensure that an advert works before it goes onto social media or TV. You’ll save money by using your marketing team effectively to analyse data and establish what people are connecting with. Marketing helps you to create a better understanding of your customers and reach a wider market.
It keeps you relevant
Finally, marketing keeps you relevant. Through the research that your team are doing, you’ll understand what your customers are connecting with, and improve your services accordingly. If your key demographic is young people, you’ll keep up to date with the latest trends and promote on social media channels like Snapchat and TikTok. You’ll understand what language they’re using and echo them to connect. You can adapt your products to fit with what your market wants. This is essential in creating a long sustaining business.