Tag: influencer marketing

tiktok

How TikTok Influencers Drive and Define Trends in 2024

Since its inception, TikTok has transcended beyond a mere video-sharing platform to become a cultural phenomenon, influencing music, fashion, food, and more. At the core of this seismic shift in digital culture are TikTok influencers — creators whose ingenuity and…

Dream Job Diary: Emily and Jess of Shine Influencers and Shine PR

From their editorial-worthy head office in downtown Toronto, business partners Emily Ward and Jess Hunichen represent some of North America’s biggest influencers and talking point-filled brands.  One of the first in Canada to launch an influencer management agency in 2015,…