Men’s grooming has never been more exciting—or more essential. From classic barbershop staples to cutting-edge innovations, 2026 is shaping up to be the year men everywhere take their self-care to the next level. Whether you’re a minimalist or a grooming aficionado, the right products can boost your confidence, simplify your routine, and help you look (and feel) your best. The best part? You don’t have to break the bank to upgrade your game.
Here are our editor’s picks for the best men’s grooming products of 2026, with something for every budget and every style.
Skincare Essentials
1. Budget Pick: CeraVe Hydrating Facial Cleanser
A cult favorite for a reason, this gentle cleanser removes dirt and oil without stripping your skin’s natural barrier. Packed with ceramides and hyaluronic acid, it’s perfect for all skin types—especially if you’re new to skincare.
Why We Love It: Affordable, fragrance-free, and dermatologist-recommended.
2. Mid-Range: Jack Black Double-Duty Face Moisturizer SPF 20
Hydration and sun protection in one step. This lightweight moisturizer absorbs quickly and offers broad-spectrum SPF, making it ideal for daily use.
Why We Love It: Blue algae extract and sea parsley nourish skin, while SPF 20 helps fight premature aging.
3. Splurge: Dr. Dennis Gross Alpha Beta Universal Daily Peel
If you’re ready to level up, these individually wrapped pads offer gentle exfoliation, revealing smoother, brighter skin in just a few uses.
Why We Love It: Spa-like results at home. Great for tackling dullness, fine lines, and uneven texture.
Shaving & Beard Care
4. Budget Pick: Harry’s Truman Razor
This no-nonsense razor delivers a close, comfortable shave without the premium price. The weighted handle feels substantial, and replacement blades are easy to find.
Why We Love It: Stylish design, quality blades, and a price that’s hard to beat.
5. Mid-Range: Proraso Shaving Cream (Sensitive Skin Formula)
A barbershop classic from Italy, Proraso’s formula with oatmeal and green tea soothes even the most sensitive skin. It creates a rich, protective lather for a smoother shave.
Why We Love It: Time-tested performance and a refreshing scent.
6. Splurge: Beardbrand Utility Balm
Perfect for beards, hair, and dry skin patches, this multi-purpose balm tames flyaways, softens facial hair, and adds a healthy sheen.
Why We Love It: All-in-one versatility, premium ingredients, and sophisticated scents.
Hair Styling
7. Budget Pick: American Crew Fiber
A classic for a reason, this high-hold, low-shine styling product works for most hair types and offers all-day control. Ideal for textured, modern styles.
Why We Love It: Reliable, affordable, and easy to find at most drugstores.
8. Mid-Range: Hanz de Fuko Claymation
This hybrid clay-wax delivers a matte finish with strong, pliable hold. Perfect for messy, voluminous looks or more structured styles.
Why We Love It: Natural ingredients, paraben-free, and washes out easily.
9. Splurge: Oribe Rough Luxury Soft Molding Paste
For those who want to treat themselves, Oribe’s luxurious paste adds definition, softness, and a subtle scent. It’s a favorite among celebrity stylists.
Why We Love It: Lightweight feel, sophisticated packaging, and a little goes a long way.
Body & Shower
10. Budget Pick: Dove Men+Care Clean Comfort Body Wash
Gentle, hydrating, and widely available, this body wash cleanses without drying out your skin. It’s suitable for all skin types and leaves you feeling refreshed.
Why We Love It: Affordable, effective, and dermatologist-tested.
11. Mid-Range: Native Deodorant (Eucalyptus & Mint)
Aluminum-free and made with natural ingredients, Native’s deodorant offers long-lasting odor protection and a fresh, clean scent.
Why We Love It: No harsh chemicals, cruelty-free, and a variety of scent options.
12. Splurge: Aesop Geranium Leaf Body Scrub
Upgrade your shower with this invigorating scrub. It exfoliates with bamboo stem and pumice, while essential oils leave skin soft and subtly scented.
Why We Love It: Spa-quality experience at home and sleek, minimalist packaging.
Fragrance
13. Budget Pick: Nautica Voyage Eau de Toilette
A fresh, aquatic scent that’s stood the test of time. Great for everyday wear and surprisingly affordable.
Why We Love It: Clean, crisp, and perfect for spring and summer.
14. Mid-Range: Maison Margiela Replica ‘Jazz Club’
Warm, spicy, and sophisticated, this fragrance is inspired by the ambiance of a Brooklyn jazz club. Notes of tobacco, rum, and vanilla make it a standout.
Why We Love It: Unique, memorable, and unisex.
15. Splurge: Creed Aventus
If you want to make a statement, Aventus is legendary. Fruity, smoky, and complex, it’s the go-to choice for men who want to turn heads.
Why We Love It: Long-lasting, luxurious, and always earns compliments.
Grooming Tools & Tech
16. Budget Pick: ConairMAN Beard & Mustache Trimmer
Easy to use, rechargeable, and comes with multiple attachments for precise grooming. Perfect for maintaining beards, stubble, or sideburns.
Why We Love It: Affordable, reliable, and travel-friendly.
17. Mid-Range: Philips Norelco Multigroom Series 9000
This all-in-one trimmer handles hair, beard, and body grooming. Self-sharpening blades and multiple heads make it a versatile choice.
Why We Love It: Durable, easy to clean, and excellent battery life.
18. Splurge: Dyson Supersonic Hair Dryer
For those serious about their hair, the Supersonic delivers fast drying with minimal heat damage. Sleek design and intelligent heat control set it apart.
Why We Love It: Quiet, powerful, and engineered for all hair types.
Editor’s Tips for Building Your Grooming Routine
- Start Simple: You don’t need a dozen products to look and feel your best. Start with the basics—cleanser, moisturizer, and a good razor—and build from there.
- Know Your Skin and Hair Type: The best products are the ones that work for you. Don’t be afraid to experiment to find your favorites.
- Consistency Matters: The most effective routine is the one you’ll stick to. Find products you enjoy using and make grooming a daily habit.
- Invest Where It Counts: Splurge on products that make a real difference for your confidence or comfort—like a signature scent, a top-tier moisturizer, or a high-quality trimmer.
Final Thoughts: Grooming for Every Guy, Every Budget
Men’s grooming in 2026 is all about choice, inclusivity, and self-expression. Whether you stick to the classics or love to try the latest launches, there’s never been a better time to upgrade your routine. Remember, grooming isn’t about following every trend—it’s about finding what makes you feel authentic and confident.
Ready to refresh your lineup? Explore these editor’s picks and discover your new essentials—because every man deserves to look and feel his best.
markmunroe
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