Years ago, a friend turned onto the music of Late July. From the first listen, I found myself struck by the quiet power that Nicole Simone exuded. Her soft, sweet voice juxtaposed against blunt and cheeky lyrics won me over. That was back in 2011, and I’ve been following her career ever since.
Late July released her debut EP Side Swept in 2010, and the LP Hospital Quiet in 2011. Her next record, 2012’s When The Curtain Calls. Nicole collaborated with Canadian pop band The Elwins on the title. Now, Late July is back and planning a new release, Marathon, slated to come out this year. The new record will mark Nicole’s venture into synthpop, as showcased in the music video we are about to share with you.
“Meant” is Late July’s first single from her upcoming album. The video was shot in Oshawa, Ontario at an empty house that was being sold, as well as at a nearby creek. Directed and edited by Heather Rappard, the video was shot in reverse, except the performance which was recorded at double speed. The combination of these techniques gives the video a slow motion and ethereal feel. The scene is nothing short of bewitching, with crystal balls, blue tones, and billowy curtains. The song in itself is a reflection on reconciling the past with the evolution of the heart. It showcases Late July’s transition into electronic, synth based pop music, and it’s amazing.
Keep up with Late July through her website and via social media.