Watch the brand new music video for “Meant” from Late July

Years ago, a friend turned onto the music of Late July. From the first listen, I found myself struck by the quiet power that  Nicole Simone exuded. Her soft, sweet voice juxtaposed against blunt and cheeky lyrics won me over. That was back in 2011, and I’ve been following her career ever since.

Nicole aka Late July has been releasing music for nearly a decade now. The Canadian born, American raised, singer-songwriter currently calls Toronto home. Her first single “Side Swept” was self-released in 2009, and earned over a million plays on Youtube. The song also earned Nicole international attention from Brazil and Europe.
Nicole’s music has been described as heartfelt orchestral pop, and truly that’s exactly how it sounds. Complex yet accessible, sweet yet significant, and authentic to its core, Late July’s music evolution is evident with every song she puts out. Through working with award winning producer and composer Adrian Ellis, Late July creates soundtrack ready songs that have landed the songs in film and television, including the 2016 release “How To Plan An Orgy In A Small Town” and numerous placements in critically acclaimed series “Out With Dad”.

Late July released her debut EP Side Swept in 2010, and the LP Hospital Quiet in 2011. Her next record, 2012’s When The Curtain Calls. Nicole collaborated with Canadian pop band The Elwins on the title. Now, Late July is back and planning a new release, Marathon, slated to come out this year. The new record will mark Nicole’s venture into synthpop, as showcased in the music video we are about to share with you.

“Meant” is Late July’s first single from her upcoming album. The video was shot in Oshawa, Ontario at an empty house that was being sold, as well as at a nearby creek. Directed and edited by Heather Rappard, the video was shot in reverse, except the performance which was recorded at double speed. The combination of these techniques gives the video a slow motion and ethereal feel. The scene is nothing short of bewitching, with crystal balls, blue tones, and billowy curtains. The song in itself is a reflection on reconciling the past with the evolution of the heart.  It showcases Late July’s transition into electronic, synth based pop music, and it’s amazing.

In short, “Meant”, in song and video form, is a feast for the eyes, the ears, and the soul. Watch it now, and you’ll see what we mean.

Keep up with Late July through her website and via social media.


Nadia Elkharadly

Nadia Elkharadly

Nadia Elkharadly is the Co-Founder and Managing Editor of Addicted Magazine. Her myriad of addictions include music, fashion, travel, technology, boxing and trying to make the world a better place. Nadia is also a feminist, an animal lover, and a neverending dreamer. Keep up with her on social media through @thenadiae.
Nadia Elkharadly