Wacoal: Supporting women in more ways than one

As a curvaceous creature, I can attest to the comfort and confidence a well fitting bra or bralet can bring.  Wacoal has long been a name I’ve associated with great bras, and recently I discovered that brand supports women in more ways than one.

Wacoal has been one of the premier names in the lingerie industry for decades now. Wacoal was founded in 1949 by Japanese designer Koichi Tsukamoto, whose mission was to combine quality, style and innovation to design lingerie with women in mind. And that’s exactly what he did. By the mid-1980s, Wacoal had taken North America by storm, giving women access to comfortable, well-made and super stylish bras.  One of the very first “nice” bras I ever bought for myself was from Wacoal, because I had read that they make bras for bustier gals that look great, provide great shape and support and last for years with proper care.  I won’t admit how long ago that purchase was, but I can tell you it’s been more than a few years, and I still have and wear the bra which is still in amazing shape.  Wacoal is literally a brand that stands the test of time.

One of the principles of the Wacoal brand is their dedication to helping women find the perfect bra in the perfect fit.  It’s an oft thrown around statistic that many women wear the wrong bra size, leading to discomfort and general fashion awkwardness.  I recently had the chance to experience a bra fitting with one of Wacoal’s Fit Consultants.  Maggie was a petite, impeccably dressed woman who was clearly an expert when it came to bra fitting.  It had been years since my last fitting, and Maggie promptly told me that I, like many women, had been wearing the wrong bra size for years.  As it turns out your bra size can change as you get older, so while a 34DD may have been the right size for 20 something Nadia, 30 something Nadia needed a size up.  Like with aging in general, I was apparently in denial and ended up buying and wearing bras in a smaller band size than I really needed.  Under Maggie’s tutelege, I learned what to look for in a well-fitting bra:

  • The bra should fit comfortably around your ribcage on the loosest fastening to allow for future stretching of the bra to increase longevity
  • the straps should also have some room for stretch for the same reason
  • the underwire, or undercup area in a wireless bra should fit snuggly under the bust against the ribs
  • the area between the cups should be flat against your chest unless you’re in a serious push-up bra

I left my fitting with a new bra size in mind (36DD, thanks gravity!) and a new perfectly fitted Wacoal “La Femme” T-shirt bra to cap it all off.

Clearly, I’m already a fan of the brand, but when I find out that their support of women goes beyond bras, I was all in.  Wacoal firmly believes that a great fitting bra, that provides the right support, can be a life-changing experience.  It’s a simple thing, but it’s true.  It’s for that reason that Wacoal distributes bras every year to women’s shelters across Canada, so all women can have access to quality bras that fit perfectly no matter their situation.  In 2018, Wacoal donated nearly 2000 bras to shelters in British Columbia, Ontario, Quebec and Nova Scotia.

Great quality and good vibes; two things I love in a brand.  That’s why I’ll be supporting Wacoal as they support me, and my fellow females across the country.


Nadia Elkharadly

Nadia Elkharadly

Nadia Elkharadly is the Co-Founder and Managing Editor of Addicted Magazine. Her myriad of addictions include music, fashion, travel, technology, boxing and trying to make the world a better place. Nadia is also a feminist, an animal lover, and a neverending dreamer. Keep up with her on social media through @thenadiae.
Nadia Elkharadly