In the past years “unboxing” videos have been wildly popular for brands around the world, so when my friends at Volvo Trucks told me that they had once again set another Guinness world record, this time for the largest object ever “unboxed” I just had to check it out for myself.
Volvo Trucks North America recently set a spectacular record when launching their all-new truck series, the Volvo VNL. By letting 3-year-old Joel Jovine unbox the full-size truck, he not only revealed the U.S.-developed truck but also helped achieve a formal Guinness world record title for the Largest object unboxed.
In the latest instalment from Volvo, viewers watch the adorable Jovine as he literally lives out pretty much every little boy dreams (or at least mine) of, unboxing the biggest truck he’s probably ever seen, that shows up perfectly packaged in this bright-eyed boys roadway.
Check out the clip below:
The new Volvo VNL series introduces groundbreaking technology that meets the needs of today’s long-haul customers and professional drivers through innovations in efficiency, productivity, safety and uptime. Available in several configurations, including a new 70-inch sleeper (shown in the video) the Volvo VNL series defines the shape of trucks to come.
In the video, viewers will first see Jovine’s excitement at seeing the extremely large toy truck box, measuring 80’x14’x18’, sitting on the street in a residential area, and then his great reaction when he unboxes the new Volvo VNL model. Jovine also gets to climb in the cab for a firsthand inspection and then takes a ride with a professional driver.
“Setting a GUINNESS WORLD RECORDS title was truly remarkable, but what was most rewarding for me was seeing Joel become so excited seeing the new Volvo VNL 760 revealed when he opened the box,” said Magnus Koeck, vice president of marketing and brand management for Volvo Trucks North America. “It’s a great feeling to know both young and old have such affinity for Volvo Trucks and our values.”
Well Volvo, you’ve done it again. Another record, another amazing video, and a very happy little boy. Well done!
For more info on the full range from Volvo Trucks and to see more of their truly amazing viral video collection visit:
This has been a sponsored post in partnership with Volvo Trucks, OATH, and Addicted Media Inc.