Digital Asset Management (DAM). If you’ve never heard of it before, it’s important that you know about it now. Technology is rapidly taking over the business world, everyone knows that. So it’s essential that you treat it as a friend and not something to ignore.
Photo Credit: Kaboompics
To put it simply, DAM is a system or process that involves managing digital content so that’s it’s in one centralized location. However, this doesn’t just mean that it’s only used for storage space. As well as providing your business with an organized environment, it allows you to efficiently manage the complete lifecycle of digital assets. Assets will not only need to be created and distributed but they also need to be available 24/7 by employees – which is where DAM comes in.
To fully understand the impact that DAM can have within your organization, here are the top 3 pros and top 2 cons that come with it:
Firstly, here are the pros:
It Will Save Your Employees Time
Within any organization, you want to implement software/processes that allow you to be as efficient as possible. And with DAM you will be able to save time, which you can then use to update/manage other parts of your business.
How does it save you time you might ask? Well, one of the benefits that come with DAM is that no content can be lost in the software – which means that your employees won’t have to spend time or money recreating them. Another plus point is that it uses metadata to accurately tag digital assets – this will save your employees time when it comes to finding the right content.
It Will Improve The Workflow
No matter what industry your business is in, it needs to have a productive and adept workflow. By implementing DAM software into your business, it can guarantee that projects and tasks keep moving by automating the workflow. Through the software, your employees will also be alerted if a deadline is approaching and what targets to work to – which will also help with their productivity levels.
Use Can Repurpose and Reuse Past Assets
The creation of new assets can be expensive. So you want to find a solution that will allow you to adapt previous assets so that you can reuse them. With DAM, this process becomes a reality by allowing you to edit, repurpose and distribute the assets that you want within the software itself. This won’t only make the process more streamlined but it will take away the need for external editing applications – saving your employees time and your business money.
Now, onto the cons that come with DAM software:
It Can Be Expensive
If you’re a start-up business or you don’t have much cash flow, then investing in DAM might not be the best option for you. The process of operating a high-quality DAM program has to be done by a professional, who will install it before regularly managing it. Even though the majority of the software is designed to be used daily and accessible by everyone, over time, it will require tests and general upkeep in order to keep running.
Therefore there are two costs to be aware of: the cost of the software itself and the cost of the service provided. So before you invest, it’s important to research various DAM providers and compare and contrast the prices as well as the advantages and disadvantages that come with them.
It Might Not Be Necessary For Your Company
Although DAM can prove to be invaluable for some companies, for others it might be unnecessary. Yes, there are certain things that a DAM program brings to the table that other software cannot. But if you already have an efficient and effective file system in place within your organization, it might not be needed.
An Alternative – MDM (Mobile Device Management)
If you’re after asset management for your business but don’t require all of the bells and whistles that come with DAM, then you could consider MDM. MDM is made up of two key components: an MDM agent which is installed in devices (i.e. laptops and desktops) within an organization that are connected to the network and a ‘server-based management console’.
MDMs are invaluable for those businesses that implement a BYOD (bring your own device) policy within their business as it helps with application configuration, device reporting and it can efficiently enforce device data encryption. Alongside centralizing device management, as mentioned above, it can also help with asset management.
Before investing in this, like with DAM, you should research the exact specifications, prices and what benefits that come with MDM software by looking at different companies (for example, this mobile device management software offers asset management).
Overall, it’s clear to see the advantages and downsides of DAM. A big update within your organization, it’s important that you work out how it can benefit your company before investing.