One of the most important values we hold here at Addicted is giving back to the world we live in. One of the company’s that knows how to do that very well is TOMS, and on Tuesday, May 10, TOMS will celebrate 10 years of giving by hosting its annual One Day Without Shoes initiative.
Back in 2006, American traveler and entrepreneur Blake Mycoskie visited a village in Argentina and saw that many children were barefoot, not due to choice, but due to poverty. Blake founded TOMS, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®. What began as a simple idea has evolved into a powerful business model. Realizing that One for One could serve other basic needs, TOMS launched other products including TOMS Eyewear in 2011, TOMS Roasting Co. in 2014, and TOMS Bags and TOMS High Road Backpack Collection in 2015. In keeping with the One for One promise, purchases of these products help improve the lives of people in need by helping restore sight, providing safe water, supporting safe birthing practices, and aiding bullying prevention programs. And now, with 10 years under their belts, TOMS is celebrating their anniverary the best way they know how: by giving bak.
On May 10th, TOMS is asking Canadians and people everywhere to help raise awareness of the millions of children around the world who live without proper footwear, exposing them to injury, infection and debilitating diseases. On that day, TOMS will donate a pair of new shoes (up to 100,000 pairs; 10,000 pairs in 10 different counties) to children in need for every barefoot photo posted on Instagram with the hashtag #withoutshoes.
All it takes is three simpe steps: post a barefoot picture on Instagram, tag #withoutshoes, and TOMS will donate a new pair of shoes to children in need, up to 100,000 pairs – no purchase necessary.
“At TOMS we believe in a world where everyone can live For One, Another. We’re incredibly grateful for the support we receive every day from our community and the Giving we’re able to do because of it. To celebrate the 10th year of TOMS and a decade of Giving, we’re inviting you to Give back with us on One Day Without Shoes. Post a photo to Instagram on May 10th of your bare feet and your TOMS Shoes with the hashtag #withoutshoes to help us give 10,000 pairs of new shoes to children in need in 10 countries – up to 100,000 shoes,” said TOMS’ founder and chief shoe giver Blake Mycoskie.
To show gratitude to all its customers, partners and champions for a decade of support, TOMS is offering a special edition grey chambray 10 Year Anniversary women’s classics (available for $65 on TOMS.ca), and is posting a ‘thank you’ shout out every Thursday in 2016 on the @TOMS Instagram account, tagging #ThankfulThursday.