This New Yogurt Saves Lives

We’ve been big supporters of (RED) for a while now. For those of you that don’t know, (RED) is a licensed brand that looks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries. The concept was founded in 2006 by Bono, together with Bobby Shriver.

From Bluetooth speakers to hot sauce, condoms to cookware, (RED) offers a selection of great products for a necessary cause, and the latest addition to their collection is yoghurt.

(DANNON)RED Fruit on the Bottom Strawberry is a high-quality, low-fat yoghurt that provides an excellent source of calcium. It is also a perfect treat for those on-the-go or looking to whip up a new recipe to share with family and friends.



Every purchase of the transformed (DANNON)RED yoghurt will contribute 20 cents to fight AIDS with (RED), enough money to provide one day of life-saving medication to those impacted by HIV in sub-Saharan Africa – up to $100,000.

That medication not only enables someone living with HIV to keep themselves alive and healthy, it also prevents mothers living with HIV from passing the virus to their unborn babies.

Available now online at, Fresh as well as in select US grocer locations it easier than ever to give back this holiday season.


For more on (DANNON)RED Fruit on the Bottom Strawberry and their great array of products visit (RED) for yourself today

Mark Munroe is the Creator and EIC of ADDICTED. He's ADDICTED to great travel, amazing food, better grooming & probably a whole lot more!