What is a Hero? A Hero is a person who, in the opinion of others, has heroic qualities or has performed a heroic act and is regarded as a model or ideal, but what about the Everyday hero, maybe a person or even an object that is overlooked?
There are many things in our day to day that make life so much easier that we really just take for granted, so maybe it’s about time that someone celebrates those small things that make our lives that little bit better.
In the latest IKEA campaign they celebrate the “Everyday Hero’s”
“We’re very proud of each and every product that makes life at home better. We’ve put just as much thought and hard work into each of our products – to find the right combination of form, function, quality, sustainability and a low price”, says Mia Lundström, Creative Director at IKEA of Sweden.
In addition to the latest film tribute, a number of carefully selected products will, for the first time ever, have the opportunity to speak their minds. A Twitter account has been set up @EverydayHero365 for these unsung heroes to tweet about their everyday struggles and thoughts.
So join in the celebration and check out the latest film from IKEA today!