Today is Bell Let’s Talk Day. While this type of corporate promotion in the name of mental health can be seen as contentious, we can all agree that raising awareness, and more importantly, badly needed funds for mental health services, is incredibly important. So we salute Toronto band The Elwins for their latest endeavor, “Grind you down.”
Toronto pop rockets The Elwins have had a busy year, between touring in support of their third album, Beauty Community, which earned the band their first Top 10 single with “Hey! Ya, You”, a Top 20 single with “Don’t Walk Away From Me”, and a quick-rising third Top 20 single, “Never Felt So Good”. They also put out a rockin cover of Eddie Murphy’s “Party all the time” for a commercial for Volkswagen. Now they’re back with “Grind you down”, with a powerful message around the importance of breaking the stigma’s around mental health.
“The lyrics to ‘Grind You Down’ have significant meaning to myself and the members of The Elwins,” says singer Matthew Sweeney. “Mental health and the stigma surrounding it are very serious subject matters that can affect anyone. We are doing our best to address the topic, and trying to encourage dialogue, support or anything else we can to encourage people to seek assistance if they require it. We’re very fortunate that there are many incredible organizations that offer services and while it’s sometimes a difficult bridge to cross we want people to feel as comfortable as they can.”
The band is guiding fans and listeners to check out The Centre for Addiction and Mental Health. Check out the tune for yourself below, and help the Elwins spread the word about taking care of yourself and each other.