The camera is running and the stage is set for Volvo Truck’s upcoming video The Casino, directed by Henry Alex Rubin – and all we know is that the main character is likely to be a truck.
With previously huge viral campaigns including “The Epic Split”, “The Hammer Stunt” and “The Hook” Volvo continues it’s journey in creating and releasing captivating video’s which according to Claes Nilsson, president of Volvo Trucks, “All the responses have been highly positive – our films are just as innovative as our trucks are. The campaign has not only sparked increased interest in our trucks, it has also strengthened our brand.”
The latest in the series called “The Casino” will premiere September 24th at the IAA truck show in Hannover, Germany, and simultaneously be released on Volvo Truck’s YouTube. The timing of the film falls on the same day that Volvo will release the worlds-first transmission for series-produced heavy vehicles featuring a dual clutch, Volvo’s I-Shift Dual Clutch.
All we can tell you right now is that the film will include an unexpected twist from Volvo and oscar-nominated director Alex Rubin (Disconnect) so until the 24th check out the teaser below and try and figure out how this sure to be epic latest offering from Volvo will play out.