The best instant coffee ever?

Instant coffee, well most of us know that the majority of choices just aren’t any good, but there are a few that are actually pretty tasty, and while we can’t say that Egoiste makes the best instant coffee ever because we haven’t tried them all, we can tell you that it is pretty much the best instant coffee we have ever enjoyed.

Egoiste, a line of European gourmet coffee from Coffee Globe, recently announced the availability of its line of premium coffee products in Canada. One of the first products to be introduced to consumers is the brand’s popular instant coffee, Egoiste Café Noir.

Produced in Germany and freeze-dried through a proprietary process, Egoiste Café Noir is made with a blend of highland and lowland Kenyan Arabica beans, making it the highest quality of coffee and measuring up to strict European standards. Its distinguished smooth taste, medium body and rich flavor comes from the highland plantations, while the lowland Arabica beans provide the fragrance.



“After a successful introduction into the U.S. market last summer, we are thrilled to expand our reach to include all of North America,” said Tim Bush, VP of Sales for Coffee Globe. “We know many Canadians have a great affinity and taste for high-quality coffee, and we are excited to be the new standard in instant coffee. We look forward to showing our new customers that gourmet instant coffee is not an oxymoron, and our products will truly live up to their taste and quality expectations.”

I think it goes without saying that for our next trip we’ll be taking some Egoiste instant coffee with us to avoid that bad hotel coffee from here on in. Thanks for saving us!



Founder, CEO at Addicted
I’m ADDICTED to great travel, amazing food, better grooming & probably a whole lot more! Mark Munroe is the Creator and EIC of ADDICTED.