The Tourism Authority of Thailand presents “Thai-Licious Journey”, a travel web series led by Thailand Culinary Ambassador Chef Andy Ricker and Canadian travel enthusiast Daniel Fraser, featuring local food and authentic travel experiences throughout Thailand.
The Thai-Licious Journey is designed to inspire the next generation of travelers who want to discover unique and authentic experiences, learn about food, culture and heritage, and gain an understanding of how to travel like a local in Thailand. These “Unique Thai Local Experiences” provides the native connection tourists seek, while highlighting the diverse destinations for which Thailand is known.
By combining storytelling with Thai cuisine, the Thai-Licious Journey features an incredible and immersive four-episode web series documenting culinary adventures in each region: Bangkok (Central), Chiang Mai (North), Khon Kaen (Northeast), and Phuket (South).
To further reinforce the Thai-Licious message, TAT has also initiated the LINK project (‘L’ for Local Experiences, ‘I’ for Innovation, ‘N’ for Networking, and ‘K’ for Keeping character) to promote local tourism in various communities in Thailand and enhance the strength of each community to attract travelers.
The full Thail-Licious Journey series is now available on TAT’s YouTube Channel, Thailand Insider, with new episodes premiering each week.