Sunwing teams up with Hakim Optical to give children a flying Start

It’s that time of year again when the holiday season descends and the visit with family and friends alike begin. As we take the time to be thankful for what we have, enjoy lots of wonderful food, and hopefully give and receive some great gifts, we should also take the time to give back.

Photo by Emily

This festive season, ADDICTED fave Sunwing and Hakim Optical are partnering to bring holiday cheer to local children in destinations across the Caribbean and Mexico. From now until January 6, 2020, the Sunwing Foundation will be collecting new and gently-used children’s books at select Hakim Optical locations across the Greater Toronto Area.

As a thank you for their generosity, customers who make a book donation in-store will receive a $50 Hakim Optical gift card for prescription eyeglasses and can enter a giveaway for the chance to win an all-inclusive vacation for two adults and two children to Riu Emerald Bay in Mazatlán.

Donations collected at Hakim Optical locations will be flown to destinations across the Caribbean and Mexico onboard Sunwing Airlines, where they’ll be distributed to local school children as part of the Sunwing Foundation’s Flying Start initiative. Established in 2018, the Flying Start initiative aims to provide students in the destinations that Sunwing serves with all the essential tools and building blocks for a successful education. To date, the Flying Start initiative has supported communities across Jamaica, Tobago, Antigua & Barbuda and the Dominican Republic.

Stephen Hunter, CEO of Sunwing Travel Group, commented on the initiative. “All too often children’s reading books are discarded or left to gather dust in basements when their owners have outgrown them. The Flying Start program seeks to find new homes for gently-used children’s reading books with children across the Caribbean and Mexico who often do not have the resources to have their own personal library. Reading is key to a child getting a successful education and we appreciate this partnership with Hakim Optical and the generosity of Torontonians in helping us give children a Flying Start this holiday season.”

Now we just love hearing about brands that are doing good, and trying to help make the world a better place, and why not help if you can, since we know that reading is fundamental.

For a full list of Hakim Optical locations participating in this initiative, click here. For more information on the Sunwing Foundation please visit

Mark Munroe is the Creator and EIC of ADDICTED. He's ADDICTED to great travel, amazing food, better grooming & probably a whole lot more!