New search function makes the internet more gender balanced

I, of course, think that men and women are equal, and I like to think especially here in Canada that we are at a place where we can see that take effect, but as I learn all the time from working professionally with women, this just isn’t the case.

So why is it that we still can’t “picture” women doing certain jobs? Are all engineers men? Are all preschool teachers women? This is the stereotypical image you get if you perform an image search for different professions on the internet.



Now a new browser extension called Re-Search is being launched, which gives men and women more equal space in the search results. Swedish technology company Semcon is behind the solution, and they are making Re-Search available free of charge and as open source software.

When you perform an image search of professions with Re-Search, an alternative search is done in parallel to make the results more gender balanced. The alternative search results are presented in a new window where pictures that would otherwise end up further down are brought forward.


Re-Search is free and works with the most popular browsers. When it is launched, the solution will be able to manage 65 different professions in English. Re-Search is also available as open source software to encourage individuals and companies to develop the product further in more ways that stimulate a greater gender balance.