Rebel Empire: The Luxe Underwear Brand for Him and Her

Everywhere you turn these days, fashion seems to be informed by streetwear culture. It has influenced everything from the latest shows on the runways to what you find at your local retail stores. Well almost everything. It seems streetwear has ensured we all own some cool track pants (that we can dress up or dress down) and a vintage hip hop tee but hasn’t changed what we wear underneath…until now.

Enter Rebel Empire.


Rebel Empire is a cool new minimalist yet luxe underwear brand from the UK designed for both men and women. What we love about the brand is that they have kept their collection tight and solid. Offering a trunk or brief for men, and a thong or bralette for women. And instead of offering something in 10 different colours, it only comes in only one at the moment. Black. But these undies are never boring thanks to their signature gold logo plate. It is the perfect amount of bling to show off when your pants are riding low. Or you are sporting a bra top as outerwear.

For men, the minimalist briefs and trunks are made with the softest cotton. They feel like a second skin. The brief is a classic fit while the trunk has shorter legs and fits almost like a square cut brief. We appreciate the contoured pouch for extra support. It’s a great fit. Brief, £27.00 | Trunk, £29.00

While for women, the thong and bralette are the perfect amount of ‘athleisure’ underwear while still being sexy. The sports bra inspired bralette with racerback can easily be worn as outerwear. Bralette, £34.00 | Thong, £24.00

The brand also offers a couples-pack so both you and your partner can match. Available in classic black, these are the new standard for sexy underwear for men and women.