After a long list of content that can only be characterized as “Epic Viral Videos” Volvo Trucks is at it again. This time around they have enlisted the help of singer Mapei to kick off their latest series “Reality Road”
Know for pushing the limits, creating amazing visuals, and most importantly a line of trucks that lead the market, Volvo has set out to showcase everything that makes them who they are in this new reality series. Throughout this new series Volvo will test the limits of their vehicles in many fun, unexpected and daring ways, including an amazing 2-wheel stunt outside of Berlin. With the TV series, Volvo Trucks want to show the strength of their service offering for trucks.
In this first instalement Mapei has embarked on a nine-day, 4,000-kilometre long road trip from Sweden to Italy to shoot a music video for her new song ‘Million Ways to Live’. Joining her is her best friend and director Liza Minou Morberg, ‘Epic Split’ driver Jens Karlsson. Their vessel? A Volvo FH packed with props. During the trip Mapei performs with drag-show artists on a truck ferry, arranges a spontaneous gig in the suburbs of Paris and witnesses that epic stunt in Berlin.
“I love to travel and to get the opportunity to meet new people and cultures. And that is also what ‘Million Ways To Live’ is about – the freedom to be out on the road. It is the ultimate song for a road trip,” says Mapei, whose most recent single was the hit ‘Don’t Wait’.
So check out the first video below for yourself and the whole series as it unfolds and follow along on social media @ #RealityRoad