Reality Road: Mapei’s ‘Million Ways to Live’

In the series “Reality Road” from Volvo, we get a behind the scenes look at the epic journey to make the new music video “Million Ways to Live” by Mapei.

For several weeks now, viewers of ‘Reality Road’ have been able to watch how singer Mapei, music video director Liza Minou Morberg, and driver Jens Karlsson have travelled all across Europe while putting together this latest visual undertaking.

“My vision for the video was to emphasise the message of freedom that is embodied in Mapei’s song. It’s about packing your bag and setting out on an adventure. I hope the viewers will be inspired to do the same thing when they see the video: let go, have fun, and live for today,” says Liza Minou Morberg, the director behind the video.

The track was written especially for the nine day long journey.“I love travelling and enjoy meeting new people and experiencing new cultures. That is also what ‘Million Ways to Live’ is about – being out on the road, the freedom of travelling. It’s the ultimate soundtrack for a road trip,” says Mapei.

The TV series ‘Reality Road’ is part of Volvo Trucks’ campaign to showcase the strength of its service offering. The series was unveiled on June 11 and will feature a total of eight episodes. The song ‘Million Ways to Live’ is being released to coincide with Mapei’s forthcoming album in the fall of 2015.

Check out the video for yourself below, and get inspired to find your freedom and your own million ways to live today.

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markmunroe

markmunroe

Founder, CEO at Addicted
I’m ADDICTED to great travel, amazing food, better grooming & probably a whole lot more! Mark Munroe is the Creator and EIC of ADDICTED.
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