Finnish Arctic Blue Gin is opening the northernmost pop-up bar “Arctic Bar” at the North Pole on April 17th. Any explorer courageous enough to reach it will earn free gin for life.
Crazy? Cool? Or both?
Situated at N90°E0°, the Arctic Bar will be open for one day on the 17th of April and gift anyone who shows up a lifetime supply of award-winning Arctic Blue Gin. The Arctic Bar will be the northernmost bar in the world, topping the Bar in Hotel Tulpan in Svalbard, Norway.
Why the North Pole?
“To survive here, you need to be a little mad, and quite a lot tougher. Just like the wild bilberries, we season our gin with, that fight their way through the frozen earth just to survive. It’s not easy, but you can truly taste their zest for life.” says Mikko Spoof, Co-Founder and Brand Director of Arctic Brand Group.
The Finnish expedition will ride on the North Pole for a week in very harsh conditions. The thickness of the ice may vary from a few centimetres to a few meters and the temperature can even drop down to -40°C/F.
The expedition to N90°E0° will start today as Mikko Spoof and other three mad explorers embark on an adventure with Arctic Blue to open a bar amongst polar bears, walruses, and seals. If you find yourself at N90°E0° on April 17th, you will get a free supply of Arctic Blue Gin for the rest of your life, or at least as long as the bilberries survive and are not extinct due to climate change.
The team is headed by the experienced polar expert and photographer Poppis Suomela. Photographer Valtteri Hirvonen and director Otso Tiainen will also join the extreme trip and film a short documentary on the effects of global warming.
So, will you be making the trek?