NXNE is 25 years young this year! It has evolved and molted over its lifespan though it seems to have found some stability in format since last year. This year features a great lineup both at their two main stages and in various clubs. In addition, the festival spotlights gaming and lots of industry discussions, including one on diverse voices in the music industry, hosted by ADDICTED’s managing editor, Nadia Elkharadly.
With so many artists from and flocking to Toronto for NXNE, here are two out of towners and two local acts (who unfortunately are not playing NXNE) to listen to on this New Music Friday.
And, yes, again, you get my spiel about supporting artists with money and not just love.
BUY the music you listen to. Streaming services pay roughly a PENNY for three streams of a song. An average guitar repair would require around 2,500 streams. So, support artists to the fullest, with money. Buy a pin, buy some music, buy it in the way that pays the ARTIST the most.
Montreal’s Hua Li scales across different genres. She combines rap with melodic vocals backed by hard beats. Toss some jazzy influences and you have something special. She’s releasing her debut album in September but has just put out a video for the single, Social Meds.
Hua Lia is playing NXNE at the Garrison on June 15 with Le1f.
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Mauno is a Halifax quartet fronted by vocalist/bassist, Eliza Niemi and vocalist/guitarist Nick Everett. They’re a quirky pop band with a forthcoming album, Really Well, coming out this summer, they’re beginning a lengthy tour this month. A NXNE stop is included when they hit the stage of the Drake Hotel on June 14. Go check them out.
Est-her is another Toronto artist gaining fans and awareness worldwide. The moniker of Simon Ahmadi, Est-her seduces with lush and emotive synthpop and has been shouted out by Pigeons & Planes and NYLON. Est-her’s latest release is the video for In The End.
Though not playing NXNE, Toronto’s Deanna Petcoff released a single this week and it’s just the kind of power pop audio earworm you want to invite into your brain.
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