102.1 The Edge recently wrapped up their inaugural Next Big Thing contest by announcing the incredible JJ and The Pillars as the winner, and the title couldn’t have been given to a more deserving band. These guys are not only incredibly talented, but are pretty damn cool as well. Pick up their CD, and ask them to go out for a beer.
After beating out hundreds of entries for a spot in the top 6, JJ and The Pillars blew the crowd away at the Edge Emerging Artist Showcase at Toronto’s Sound Academy, only to hear their name announced as the winners over the airwaves a few days later. Now they’re rolling in amazing prizes, including a spot playing this year’s Casby Awards. Now that’s pretty cool, if you ask me.
Originally hailing from Peterborough, ON, JJ & The P’s are proving that excellent music is born and bred all over the damn place. These guys have been working their asses off playing all of the top venues in Toronto, including The Horseshoe Tavern and The Opera House, and are now having their hard work be recognized by music industry institutions The Edge and Dine Alone Records – an unbelievably rewarding experience, no doubt.
Their folk-rock music is the kind that makes your soul happy: their single The Wolves is the type of song all of your friends know all the words to and drunkenly sing to each other at the top of your lungs while drinking beer at the cottage. Also, keep your ears peeled for this gem to be blasting through your speakers while listening to 102.1.
Give these cats a listen and get in on the love.