Like many of you out there, I haven’t seen my natural hair color since the nineties. Brunette, redhead, ombre, and now blonde, I’ve had a revolving door of hair colors grace my head, and through it all I’ve learned one valuable lesson – if you want to change your hair color, you have to be prepared to change your hair care routine. Colored hair behaves differently than natural hair, and requires more precise care as a result. And that’s where Kérastase comes in.
Founded in France in 1964, Kérastase combines hair care expertise with professional execution, from both a product and a service perspective. When you see a Kérastase’s trained stylist, you know you’re getting the best care possible, and the same goes for every product in the Kérastase line. For those of us looking for the best in hair care products for our color treated hair, Kérastase has created Reflection.
Reflection is the first light-reflecting haircare regime that actually transforms each hair fibre to reveal a mirror-like shine. Because colored hair deserves special attention and care, it’s important to use hair care that reinforces the fibre in order to maintain the cohesion of the cuticle, to contribute to the overall strength and health of the hair. As well, in order to extend the life of your salon perfect color (that probably required a significant financial investment), colored hair must be protected from oxidative stress linked to UV rays. Just like our skin, sun can damage our hair and alter the color – and no one wants that.
In order to help you take the best possible care of your color treated hair, I’m giving one lucky reader the entire Reflection collection from Kérastase ! Valued at over $100, one lucky lady will receive:
Enter the contest below, and good luck!