It takes a woman to create lingerie for women that is purposeful, practical, while still feeling like a luxurious indulgence. From a great, supportive bra, panties that are invisible in clothing but sexy and sleek outside of it, and everything in between, these pieces can be functional works of art. No one understands that better than ThirdLove.
Heidi Zak co-created Thirdlove because of her own less than stellar bra shopping experiences. “I disliked the whole process – finding time to drive to a store, getting measured by a stranger, and trying on lots and lots of overpriced bras. If I was lucky enough to find a bra that fit, it would often fall apart after just a few washes.” It’s an experience every breast having woman has endured, but Heidi actually decided to do something about it. “I founded ThirdLove to make bra shopping fun and convenient, and to help every woman find a flawless fit without the crazy price tags.”
Thirdlove is an online boutique for quality lingerie. Featuring sultry European-inspired lace, space aged memory foam and even wireless options for comfort while retaining structure, there’s something for every women no matter what her shape, style and size. Ever feel like you’re not quite a C but just a big bigger than a B? ThirdLove has you covered, literally, with their Signature ½ cup sizes. It’s common knowledge that 80% of women wear the wrong bra size and, according to the ladies behind ThirdLove, that’s actually because many women fall between traditional cup sizes. So rather than force women to choose between proper fit and making due with what’s available, they went the extra mile, well, half cup that is, and created those in between sizes that women have needed, but didn’t even know they wanted, and finally giving them that perfect fit they need.
You may be wondering how ThirdLove ensures that perfect fit when there’s no brick and mortar store in which to get fitted. Well, there’s an app for that! ThirdLove has developed an app so you can measure yourself in the comfort of your own home in just a few minutes. Simply download the app (currently available for iPhone and in development for Android), take two photos of yourself while wearing a bust-hugging tank, and through the magic of technology your perfect size is determined. How you ask? The ThirdLove app turns your smartphone into a virtual measuring tape, with the use of image recognition algorithms that determine the size of your body in relation to your smartphone, calculating your measurements.
Once your size is determined, you can feast your eyes on the beautiful styles that ThirdLove have to offer. Inspired by iconic European lingerie styles, current trends and their own personal flair for fashion, ThirdLove creates timeless, gorgeous pieces without the hefty pricetag of other brands. Boutique style lingerie, delivered right to your door? I had to check it out for myself!
Though I haven’t been able to test out the app yet (still waiting for that Android version!), I trusted that my previous boutique fittings were accurate, and I went online to see what ThirdLove had to offer. Being a lover of lace, I opted for one of their lace thongs to add to my collection. When searching for a bra, I was so torn. A romantic yet sensual lace balconet? A cheeky and seductive push up? Or something more practical? In the end I went with the Evolve Push Up bra. Bragging that it’s the only bra you’ll need to pack while travelling, I decided to take this piece to task, intending to make it the only black bra I’d pack for my upcoming trip to Los Angeles.
When the items arrived, I was pleasantly surprised to find that the quality was just as lovely as the site boasted. The lace was silky and soft, the bra comfortable, well-fitting and well-made. And indeed, it was the only bra I needed to take on my trip. With some light padding, and the ability to turn itself into five different kind of bras, it helped keep my suitcase light and my outfits looking stellar throughout my whole trip. I’m converted.
So ladies, if you’re looking to upgrade your undergarment collection, make sure you give ThirdLove a try.