Guess Announces Veteran Guess Girl Gigi Hadid As Face of Spring 2015 Campaign

Guess Girls have been a staple in the fashion industry for decades, launching, nurturing and reviving model’s careers. From Anna Nicole Smith, to Claudia Schiffer, to Paris Hilton, some Guess Girls have been more iconic than others. Gigi Hadid is a rare breed, however. At only 19 years old, Gigi has been the face of multiple Guess campaigns for close to 15 years, modelling literally her entire life. Going back to their roots, Guess has named Gigi the face of the 2015 campaign, using natural beachy beauty as the central theme.

The collection is expertly dramatic, yet muted, using florals, gingham, leather and denim. High-low skirts, off the shoulder dresses, and the cutest skirts and shorts you’ve ever seen, the Spring 2015 collection is delicately feminine. Remaining accessible but flaunting a Malibu charm, the collection as well as the campaign is so quintessentially Guess.

Shot by photographer David Bellemere and directed by Paul Marciano himself, the Spring 2015 campaign is Gigi’s “favorite campaign yet.” Keep an eye out for these simply stunning ads, as well as the gorgeous collection, hitting stores in February.

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Alex Payne

Alex Payne

Contributor at Addicted
Alex Payne is a writer/editor/blogger living in Toronto, and a complete pop culture junkie, writing about music, dating, and whatever else she wants to rant about. She's obsessed with cupcakes, Kate Spade and The Simpsons. Oh, and vodka.
Alex Payne