For our 4th Day of Giving, we’re so excited to present a fashion brand that is all about healing and finding power through beauty: Naeela Designs.
Handbag designer Naeela Chopra is shattering the stigma surrounding sexual abuse survivors by sharing her own healing process in the most unique way. A survivor of herself, Naeela chose to express her own recovery through art and fashion with Naeela Designs, her stunning line of evening clutches and handbags. Through her unique and breathtaking mosaic designs, Naeela is showing the world that something that may appear broken can always be put together again, and with beautiful results.
“Mosiac represents the beauty in brokenness, but when I put it all together, it becomes a beautiful piece of art,” Naeela said. “For the longest time, I had denied I am a sexual abuse survivor, probably because of the stigma associated with it. I started working with the concept of beauty in brokenness. I naturally gravitated towards mosaic tiles which have a broken element to it. Through a lot of experimentation and testing, it transformed into this beautiful and unique piece of art – an evening clutch.”
Each design starts with a concept and a sketchpad. Naeela visualizes the concept, and puts pencil to paper, sketching sketches each design with its own motif, color combinations, dimensions, size, and detailing. She then collaborates with highly skilled artisans to create a sample which she reviews personally. Each purse is meticulously handmade with recycled metal and real pieces of mosaic tiles; no two are ever alike. The process for some of her more intricate pieces can take up to 50 hours.
What happened in Naeela’s past is not who she is; and instead of letting that one incident define her, she chooses to let it strengthen who she is. “My story is sometimes a lot for some to take” Naeela shared. “I have had people tear up, give me hugs, share their own heartbreaking stories, and tell me I have inspired them to fight their own struggles.”
Naeela is taking her story, her talent and her creations to directly support sexual abuse survivors. A portion of each sale is donated to charities that provide victims of sexual violence with the resources and support they need to reclaim their dignity and begin the healing process. For this last release Naeela is donating 10% of proceeds to the Assaulted Women’s Helpline in Canada. http://www.awhl.org/
Naeela Designs ranges in price from C$195 to C$250 and is available in select boutiques across Southern Ontario as well as internationally through naeeladesigns.com.
Naeela has generously provided a bag of the winner’s choice for today’s giveaway. Enter below and good luck!