In the build up to the upcoming film ‘Chappie’, Sony Pictures and OMD hand-selected 12 YouTube influencers from across Europe to take part in a ‘live streaming’ event at the Old Truman Brewery in London on the 25th February 2015. Along with the youtuber’s were some of London’s most influential Graffiti artists from Graffiti Life.
Thhat evening a 60 x 10 ft graffiti wall with iconic imagery from the movie was produced. The influencers helped paint large sections of the canvas in just 3 hours! Once complete the artwork was broken down into 600 unique pieces of artwork which were then shared with each markets representatives to share amongst their fans and followers.
Chappie, starring Sharlto Copley, Dev Patel, with Sigourney Weaver and Hugh Jackman centers around a child of the same name who is gifted, special, and a prodigy. Like any child, Chappie will come under the influence of his surroundings – some good, some bad – and he will rely on his heart and soul to find his way in the world and become his own man. But there’s one thing that makes Chappie different from anyone else: he is a robot. The first robot with the ability to think and feel for himself. That’s a dangerous idea – and it’s a challenge that will pit Chappie against powerful, destructive forces that would ensure that he is the last of his kind.
Check out the video from the Chappie Graffiti event below and for more on the movie visit the Sony Facebook Page