Branding your SME is going to be very helpful because that is what people latch onto and how they find you. When you have a company, you must be sure of a few things, but the main points are that you are actively keeping your business secure from theft and digital crime, as well as having your work backed up onto some type of cloud. You can find cheap vps which helps you configure your cloud server and have things how you want, for safety.
Brand consistency is one element that you will find a lot of the biggest and best brands do well. Some of the biggest and best-known brands use the same branding across every platform of social media and this is something that you should also be implementing. Use well-designed business cards, that you can give out at events or to people who ask, your media pack and even your email signature – they must all be consistent. All very important things to have to create a brand that people will want to invest into. Remember they are investing in you, your style and your work. Consistency is key, and that is across the board, down to your blog posts, your Instagram posts and everything, plan ahead and make sure you stay consistent with your presence online. It will save money in the long run.
Send off emails to companies. Speculatively sending emails, or any form of communication is a tough one because multiple emails sent off in batches are likely to end up in people’s junk box without ever having been seen or read by anyone. So curate it to read well, don’t make it sound spammy or sales like and it will end up in their inbox. When sending off-spec letters for jobs, it often proves to be not worth the time, or there is very little in return, but sending them off in bulk doesn’t have to be time-consuming, and one reply out of twenty is better than none. Try and focus on what you would like to achieve. If you’re wanting sponsored posts, then writing out to PR companies could be a good start. If you’re wanting to look at product reviews of affiliates, then perhaps look at the companies that are suited to your niche and approach them. Writing is the hard part. Tell them who you are, what your passions are, speak of any past work you have done and your future aims, and of course, attach your media pack, just to give a little touch of professionalism.
Try Canva for all of your design needs as you can find access to many of the free design tools which will allow you to create a brand that is also with royalty-free images.
Your business must look good in order for it to sell better. If it looks good, it performs well and these are two ingredients for success in business. It takes time and effort but be sure to keep putting your time into it and watch it grow.