*Photos by David J. Fulde
There are a few staples that every woman needs in her wardrobe, the basics, if you will. Because basics are core items of clothing, meant to be worn in various outfits in various ways, finding good quality pieces is key to picking these collection cornerstones. And while you may need to invest a little more in these items than you would a more trendy piece, it would be nice if the price of a tank top didn’t break the bank. And while we’re naming wishlist qualities, wouldn’t you love a brand of basics that also gives back to the community, while making you look great at the same time?
I bet you didn’t think such a brand existed, but guess what? It does! And it was founded right here in Toronto. It also just happens to pay homage (and more) to my home country too. Talk about a perfect fit! Meet Kotn: the brand for better basics, that gives back.
Kotn was founded by friends Mackenzie Yeates, Benjamin Sehl, and Rami Helali (who just happened to be named to Forbes 30 under 30 Class of 2018), in Toronto in 2015. Their mission was to create a line of men’s basics with a luxurious feel, but not a luxurious price. And the trio did just that. Sourcing cotton from Egypt, ever Kotn piece is well made and feels amazing on. They’ve now launched an amazing women’s line that’s just as fantastic as the mens, all the while staying true to their commitment to ethically-sourced, sustainable fashion.
What I love most about Kotn is how they invest so much back into the community from where they source their cotton. They’ve subsidized farms in the Nile River Delta region in Egypt, and have built a school in the area to help improve literacy rates among the population. They even ensure that more than half the students are girls, as illiteracy rates are higher among women in the region. It’s this commitment to humanity, and to making the world a better place, that makes Kotn a brand that I’m proud to support.
It also helps that the clothes are just plain amazing. Check out some of my favorite pieces here, and head over to their website and store to shop Kotn for yourself.
The Cropped Sweatshirt
Soft and lightweight while still keeping you warm, this is that casual chic sweatshirt that you’ve been searching for.
The Square Neck Tank
This tank features an incredibly flattering neckline and a sturdy construction that you know will stand up wash after wash. Dress it up under a blazer or go for an effortlessly chic casual look.
Every gal has always been in search of that perfect Vneck T, and Kotn makes a great one. The V is deeper than most, making it all the more flattering, with a relaxed fit that’s not too tight but not boxy. Made of course from that beautiful soft signature cotton, this is the Vneck tshirt you’ll find yourself living in.