Beckham is back at it again in the new H&M campaign

We, like pretty much everyone else on the planet, love David Beckham. So when we heard that he had teamed up again with Kevin Hart for another H&M AD and another namesake collection from the man himself, we ,of course, had to check it out and bring you a preview.

The new ad features the two stars on a road trip, picking up the storyline from their first commercial where Kevin was preparing to play the role of David in a feature film. This new campaign pictures David and Kevin wearing identical looks from the autumn/winter 2016 collection, and tells the tale of Kevin’s plans to star in I, Beckham: The Musical. The full commercial launches on on September 26th.

“I loved shooting the first campaign with Kevin for H&M so much, we just had to do a sequel. This time we’ve pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it,” says David.


The new campaign follows David and Kevin on a road trip from Los Angeles to Las Vegas, supposedly to meet backers to finance a new Las Vegas musical. Along the way, Kevin’s commitment to playing the role of David gets even more extreme. The stars are shown wearing two looks from the new collection: a zip-up flying jacket with a faux fur collar paired with a turtleneck, and a block-stripe knit sweater.

We are feeling it, and the latest looks. Are you?

Check out some of our favourite pieces from the collection below.




Founder, CEO at Addicted
I’m ADDICTED to great travel, amazing food, better grooming & probably a whole lot more! Mark Munroe is the Creator and EIC of ADDICTED.