This week Addicted is inspired by Dora Molina from the functional, fashionable and philanthropic company The Charity Wrap.
How did you get involved with the work you currently do?
The Charity Wrap started with the simple need to give back. I worked a full-time job as a Store Manager for a multi-million dollar retail chain store and I didn’t really see the impact that my life was making on a day to day basis. I wasn’t leaving behind any footprints and I definitely wasn’t out there changing anything for the better. I was just another employee working for a company that also wasn’t making a difference with their influence. I wanted to be part of the positive change in my community, so in the spring of 2014, The Charity Wrap was born! I wanted to incorporate a “give-back” business plan, so I began reaching out to various non-profit organizations that might be interested in sponsorship and collaborations. And ever since then we’ve had the same structure where we work with about 4-5 different organizations and our customers choose at checkout who they want their percentage to benefit.
What are the biggest challenges/setbacks you’ve had to face?My biggest struggles were finding different and creative ways to market my new company. We have an oversaturation of information that we have to funnel through on a daily basis and sometimes it’s hard to get your brand in the forefront- or even the middle! In terms of starting a new company, the operations part is easy. It’s the actual brand recognition and selling part that’s really hard- especially for an ecommerce store. It’s definitely frustrating because I believe in my product and in the causes The Charity Wrap supports so I really, really wanted people to know and love the brand.
What piece of advice would you give to someone trying to do what you do, or trying to follow their own dreams?
I say “Go for it! What are you waiting for?!?” There is nothing scarier yet more exciting than growing something out of nothing that is all yours! It’s all about believing in yourself and your product or service. If you have an idea that could potentially help others or even make a difference in the world- then that’s when you really need to focus on that dream and turn it into a reality. I wasted about 2 years “dreaming” of this dream that I was always too afraid to feed. I could’ve made more of an impact a lot sooner if I would’ve just gone through with it from the beginning. Don’t let fear incapacitate you from fulfilling a better “You” and creating a better future.
Who inspires you?
Without a doubt, my family. They are so supportive of my work with The Charity Wrap- from the beginning they were right there cheering me on. My sister was actually my very first customer on the day thecharitywrap.com launched and my parents travel to every single event with me (near or far!). The support and belief that they have in me and The Charity Wrap is truly inspiring. Whenever it gets too overwhelming and difficult (and trust me- IT DOES!) I just think about how far my family has gotten me. After thinking of that, there’s no option of quitting or saying “it’s too hard, I can’t do it anymore”- They’re the reason why I suck it up and keep working hard. I would be throwing all of their support in the garbage if I stopped doing what I’m doing- and that’s not fair to them. They keep me going.
What is your WHY? (The reason you do the work you do)
My 6 year old nephew is my best friend and my why. I need there to be some sort of “good” in the world for him. If we all take a step towards making a difference, we will be able to create the positive in our society. My wish is that we all make a big enough positive impact that just molds our society into one that is constantly full of hope and love.
If you could pick one charitable organization to ask our readers to donate to or volunteer with, which would it be?
I’m a sucker for any animal rescue organization. Mercy for Animals is a great organization that helps make a difference through action and education. They’re always a great organization to donate to. For actual volunteer work- I love Pacific Marine Mammal Center in Laguna Beach, CA. They rescue and rehabilitate stranded seal and sea lions and then release them back into the ocean. You could volunteer with animal care, at the gift shop, or just as a tour guide. They’re a great organization that makes a big difference with marine life.
Give back and look fabulous by doing it with the Charity Wrap today.