Addicted Inspirations – Ayman Hbeichi

This week, Addicted is inspired by Ayman Hbeichi from Baffi Collection.

Ayman Hbeichi, born in Beirut, has lived and studied around the world. After university, he travelled around before ending up in Toronto in 2006, where his entrepreneurial journey began. After spending some time in the financial industry Ayman eventually realized that marketing was his strong suit.  It was then that he decided to team up with a friend to start a small digital marketing agency.  After years of helping other small to medium sized businesses achieve their digital marketing goals, it was time to take what he learned and focus it on his true passion. Only a few days later, dinner with a close friend (and now business partner) sparked three magic words: “Wooden Pocket Square” and the idea that started Baffi Collection.

Baffi, a truly unique and exciting accessory line for men, is currently retailing online and in various fashion outlets across Canada and the US and has since expanded the from the initial inspiration of wooden pocket squares to a full line of cufflinks, sunglasses, tie clips, lapel pins and more, all made right here in Canada.


Says Ayman, “I love the daily challenges in this competitive, creative and dynamic field of men’s fashion – always something to learn, always something to smile about and always someone to collaborate with.”

How did you get involved with the work you currently do?

I sort of stumbled into it four years ago, I picked up a GQ magazine and as I was going through it, I got really excited about men’s fashion. At that point I told myself this is something I have to get into. I wasn’t quite sure how to start and then about 2 years later over drinks, Mike (my business partner) sparked the words “Wooden Pocket Square” and the company was born from there.

What is your WHY? (The reason why you do the work you do)

My why is always the same for any business I get into. I just want to do it better. I believe the marketplace deserves better. Too many businesses out here lower the standard instead of actually wanting to go above and beyond to exceed what people expect. Building a relationship versus doing a transaction are two very different mindsets. One is much more long term than the other. This desire to exceed expectations and continue to pursue excellence is my why.

What piece of advice would you give to someone trying to do what you do, or trying to follow their own dreams?

The best piece of advice I can offer is this: Go after what you truly want – what you truly think you deserve. Life won’t just hand you what you want. No one will work to make your dreams come true. You want something, you have to go get it and be willing to ethically do whatever it takes to get it. Don’t settle, be unreasonable and never be content with anything less than your dreams.

Who (person or organization) inspires you?

Although I don’t mention it enough, I get my inspiration from one person: My Dad.

If you could pick one charitable organization to ask our readers to donate to or volunteer with, which would it be?

This is a very tough question because it is such a personal choice. I don’t feel comfortable telling you how to donate your hard earned money. There are so many worthwhile organizations and even more people who need it. My suggestion would be to just make sure you do your research and pick one that’s close to your heart.    

Nadia Elkharadly

Nadia Elkharadly

Nadia Elkharadly is the Co-Founder and Managing Editor of Addicted Magazine. Her myriad of addictions include music, fashion, travel, technology, boxing and trying to make the world a better place. Nadia is also a feminist, an animal lover, and a neverending dreamer. Keep up with her on social media through @thenadiae.
Nadia Elkharadly