Addicted Inspirations: Alex from A Day in my Shoes

This week we are inspired by Alex Vincenzi, the Founder and CEO of A Day In My Shoes agency.

A Day in My Shoes (ADIMS) is a not for profit agency that creates the ultimate Music/lifestyle experience for young adults(19-30) diagnosed with a terminal illness. The idea came about when Alex met Jason Gordon, a 23 year old diagnosed with terminal cancer. Jason had been battling the disease for three years when Alex learned about him through a story in the Toronto Sun. He reached to Jason and offered to host him and his friends at the NXNE BBQ, through his work with Jägermeister and Rooftop Agency. Alex planned and arranged the ultimate VIP music experience, including limo rides to and from the event for Jason and his close friends, and the help of some great friends, Jason received free tattoos for himself and his twin brother, swag from Herschel, Vans Canada, Vitaly, food and drinks from El Furniture Warehouse and Jägermeister, and a even special gift from Eminem’s camp and record label. After that first experience, Alex made it his mission to send Jason on new adventures every month, to help him forget his troubles and spend time with his friends.

Working with Livenation, Alex was able to send Jason and his friends on a second VIP experience to watch Tim McGraw perform live. He was working on a 3rd experience when Jason decided to go into a self induced coma due to pain and quality of life. Spending one last day together, Alex came up with the idea for ADIMS, to help others like Jason through his partnerships in the music industry. To that Jason responded “Alex, there is no greater person for what you are trying to do, you are the person for the job.” The rest, as they say, is history.

Through music and lifestyle related partnerships, ADIMS works to give youth suffering from terminal illnesses incredible and memorable musical experiences, to help them forget their struggles for one day, and spend time with their loved ones. In Alex’s words “I walked a day in Jason’s shoes and it changed me forever.” Read below and prepare to be inspired.

As a child, what did you want to be when you grew up?

I always knew music would be a big part of my life, I’ve always dreamt of being in music. I’ve been playing drums most of my life  and have never really had many other interests aside anything to do with music haha


How did you get involved with the work you currently do?

I actually didn’t know this was something I wanted to do.  I met a 23 year old last year that was terminally ill.  His story really drew me to him and because I’ve worked in music industry and the Skateboard/Snowboard industry, I was able to get some people together to help create some special moments for him and his friends. After getting to know Jason and seeing the positive affects these outings were having on him it all just made sense.  You see, my whole life, I’ve always wanted to bring everything I love into one (Music, Lifestyle, Skateboarding/Snowboarding, Tattoos, Motorcycles) and Jason made me realize that this would not only help other people but also allow me to live out some of my dreams while creating experiences for people that deserve it the most


What is your WHY?

I would have to say Jason is the reason.  Aside the fact that I adore Music, and the industry, I owe it to him.  I made him a promise that I would do this and keep his memory alive forever.


What are the biggest challenges/setbacks you’ve had to face?

I would say going from an idea to actually executing the idea while maintaining your vision. When starting any sort of business or non profit, you are faced with all sorts of challenges, challenges you didn’t know existed, but it excites me to figure out how to get passed them. I like to be challenged


What are some of the successes (big or small) you’ve had?

I’ve always dreamed of being sponsored by a shoe company, and when we got the email from Vans  Canada saying that they would support us in any way, I almost cried.  I’ve been wearing Vans since I was a kid so this was such a huge success for me personally.

That alone helped us open up many other doors with Vitaly, El Furniture Warehouse, Dine Alone Records, and many more I can’t talk about yet.

I think the biggest success though has to be to actually start this agency and keep my word to Jason.


What’s piece of advice would you give to someone trying to do what you do, or trying to follow their own dreams?

If you are a dreamer like me, all I can say is….never stop… Be yourself and never ever settle.  Dreams don’t just happen, you have to work hard and always stay focus in order for them to happen.  Be humble at what you do and never stop learning.


How do you do manage to do it all?

Well when you do what you love, its not really work, so it’s pretty easy, and I like to stay busy

If you had one wish to help make the world a better place, what would it be?

To give something to people that never had anything


Who inspires you?

My dad for me is my #1, there is no one in this world that can top my dad to me.  He has taught me to be who I am, he’s never put boundaries up, and has always supported all my decisions. He’s been there for me every step of the way.


If you could pick one charitable organization to ask our readers to donate to or volunteer with, which would it be?

I would have to say A Day In My Shoes.  What we are building is very unique and is an untouched market.  We create these experiences for an age group that is very untouched.

I saw it with my own eyes…When we do experiences like I did for Jason, the person does not think about their condition at all.  It’s an amazing mental escape for everyone.



Nadia Elkharadly

Nadia Elkharadly

Nadia Elkharadly is the Co-Founder and Managing Editor of Addicted Magazine. Her myriad of addictions include music, fashion, travel, technology, boxing and trying to make the world a better place. Nadia is also a feminist, an animal lover, and a neverending dreamer. Keep up with her on social media through @thenadiae.
Nadia Elkharadly