Here at Addicted we are all about thinking outside of the box and the latest campaign from Hyundai does just that. When the car company heard about a 13 year old girl, Stephanie from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time, Hyundai decided that they would send a message to space, with a special note from daughter to father that was carved out in tired tracks by 11 cars from Hyundai’s flagship Genesis line to create 30 meter-wide letters over the desert. Spanning 5.55km, nearly twice the size of New York City’s Central Park, this amazing feat was officially registered by The Guinness World Records as “The Largest Tire Track Image” on January 18th, 2015.
Keeping in line with Hyundai Motor Company’s corporate vision of ‘Lifetime partner in automobiles and beyond’, the campaign highlights the brand’s philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation.
Check out the video for yourself and watch the wonder of the connection between father and daughter below.