A Different Cut: Tiger of Sweden Men SS 2015

Following more than 10 seasons at Stockholm Fashion Week, SS 2015 saw Tiger of Sweden, the Scandinavian fashion brand that took the suit out of the bank and onto the street, move its catwalk show to London, England.

Since its establishment in 1903 by Swedish tailors Marcus Schwartzman and Hjalmar Nordström, Tiger of Sweden has been a symbol of Scandinavian minimalist fashion characterized by ‘a different cut’.

For Spring Summer 2015, Tiger of Sweden drew inspiration from the cult film The Warriors. The ‘Tiger Gang’ of SS15 looks to the nighttime adventures of the film’s New York gangs, with tailoring that exudes a rock and roll attitude and a tough elegance. It is a collection created to be worn all hours, just as with the warriors’ own 24/7 gangland attire.

The sleek and cool collection has a focus on black, white and shades of grey, with block focal points of brighter colours such as petrol and rust breaking through the monochrome and a use of prints, inspired by the street art and graffiti from the film.

The focus the Tiger has for a ‘A Different Cut’, remains the focus this season and is slim, sharp and strong. Blazers are cut short with a slim-cut trouser.

While we aren’t a fan of the models used in the show, nor some of the oversized fits from the SS collection as we feel putting a man in baggy ill fitting clothing is pointless and will only remain “trendy” for a shot period of time, we think the Tiger has hit the nail on the head so to speak with their well tailors suits, shorts, and shirts.

Check out some of our favourite looks from the SS 2015 men’s collection below.

Tiger of Sweden is sold in boutiques across Canada, as well as the flagship stories in Toronto (56 Ossington Ave.) and Montreal (1130 Maisonneuve Blvd W.).

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markmunroe

markmunroe

Founder, CEO at Addicted
I’m ADDICTED to great travel, amazing food, better grooming & probably a whole lot more! Mark Munroe is the Creator and EIC of ADDICTED.
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