Every company is required to promote their business in one way or another, and it is essential to be aware of how to grab your customers’ attention best. After all, you don’t want to be going to all the time and effort to produce promotional material for your potential customers, and it is not grabbing their attention correctly. So planning is vital in promotional campaigns, and here are five ways to grab customer’s attention with your business’s promo strategy.
Know Your Message
Before you get your message out to your customer base, you need to be clear as to what that message is.
Few things can derail a marketing campaign like an unclear message, so know what you want to say from the start. Sometimes this can require a bit of a brainstorming session, finding out what the key selling points are of your products or services? Even commission some market research if needed, or consult with outside advice.
Pick the Right Demographic to Market to
Part of the market research we just mentioned should be finding out your target demographic. You may feel that you already know who buys your products. However, it’s best to test this knowledge as you may find that your assumptions are incorrect, or you may even add another target group to explore. This will enable you to prepare the most efficient campaign and waste as little of your resources as possible while getting your message out to the right people.
Make Your Content as Visual as Possible
A visual image captures infinitely more attention than mere text does. It is also true that high-quality photos are considerably more effective than poor quality ones. For this reason, it is essential to use an experienced professional when doing any photographic or video work as part of your promotional strategy. A firm like Anytime Picture will be able to offer this service, and more, they can capture the images but also provide professional advice on the content creation and ideas around it.
Give Them Offers & Discounts
Once you have identified your customer group and found a way of getting the promotion in a space where they will see it, you will want to give them an additional reason to try out your services. One excellent method of achieving this is to provide them with attractive introductory offers. A simple discount of 10 or 20 percent could work, or a gift perhaps? One excellent idea that can exponentially increase your potential for new customers is to start a recommend a friend incentive, offer cash-back, or again, a gift to any customer that brings someone else with them.
You can even look at partnering with another business in a cross-promotion offer like many brands are doing nowadays.
In any promotion, it is essential to be able to monitor how well it is doing? You can see how many engagements the adverts are getting if they are through social media. If you are doing it in a way that is not directly monitorable, then you can see if there is an increase in web traffic or sales in the period directly following the campaign?
So to recap, know your brand and the product you are selling, find your niche, do the research, and come up with a great plan that works for you.
Good luck and happy promoting!