Show your heart for Maternal Health

Each day, more than 800 women worldwide die from pregnancy or childbirth-related complications. This Mother’s Day, on Sunday, May 14th ADRA Canada and Addicted Magazine is urging our Canadian friends to show their heart for maternal health by helping to raise much-needed awareness to the issue through social media.


The “Heart 4 Maternal Health” campaign encourages Canadians to raise awareness for Maternal, Newborn and Child Health (MNCH) by sharing a photo or video with their hands placed over their belly buttons in the shape of a heart, using the hashtag #Heart4MaternalHealth, like we did in the photos below.


In Canada, we have access to some of the best free healthcare in the world, but as most of us know, that just isn’t the case for millions of people around the world. The Heart for Maternal Health campaign was designed to develop a deeper understanding of global MNCH in Canada and to drive active involvement of Canadians.  


Project EMBRACE (Enhancing Maternal, Child and Newborn Health in Remote Areas through Revitalized Health Care and Community Engagement) aims to improve and save the lives of mothers and children in remote and extremely vulnerable areas of Cambodia, Myanmar, Philippines and Rwanda by improving access to quality health services and enhancing nutrition. In addition, the program is designed to help deepen Canadians’ Understanding of global maternal and child health.


With our help and yours, of course, the efforts of EMBRACE will contribute directly to the improved health of approximately 100,000 people, including 33,000 children from groups with additional vulnerabilities.



Now if there is a way to celebrate mother’s day, we think it’s by helping the mothers around the world that truly need our help, and isn’t that what our mothers would want? The answer is Yes, I checked with my mum just to make sure.


So this Mother’s day, let us do something good for not only our own mum’s but also all the mothers around the globe.


Get involved today by visiting: or

And get social with us and them at:

Facebook: Heart 4 Maternal Health

Twitter: @4maternalhealth

Instagram: @heart4maternalhealth


..with the hashtag: #Heart4MaternalHealth

This post was sponsored by ADRA Canada in association with Addicted Media Inc.



Founder, CEO at Addicted
Mark Munroe is the Creator and EIC of ADDICTED. He's ADDICTED to great travel, amazing food, better grooming & probably a whole lot more!