As a part of their partnership with Rogers Cup, the National Bank, together with Sid Lee, has created Alt Court, an alternative tennis-themed event for over 500 lucky participants in Montreal.
For those of you that don’t know, The Canadian Open, currently sponsored as the Rogers Cup presented by National Bank, is an annual tennis tournament held in Canada. The men’s competition is a Masters 1000 and the women’s competition is a Premier 5 tournament.
This disruptive event better known as Alt court, is hosted on the practice courts at Uniprix Stadium, combining music performance by DJs Ryan Hemsworth & Skylar Spence, as well as visual art installations (provided by MASSIVart) and cocktails that immerse participants into a unique experience, this should entertain while making tennis a little less stuck-up and elite.
Check out the video below: