Have you heard about the new Supersonic Hair Dryer from Dyson? Well we have and, we wanted to bring the news to you so that you’re in the loop too.
After more than four years of intensive research and development, James Dyson unveiled his company’s first hair dryer in Tokyo. The Dyson Supersonic™ hair dryer is engineered for balance in the hand, uses a fast-yet-focused airflow and intelligently controls temperature to help protect hair from extreme heat damage.
We here at Addicted heard that Dyson invested almost $100 million in the development of the Dyson Supersonic™ hairdryer, building a bespoke, state of the art Hair Laboratory for its research, design and development. They have used 1,010 miles of human hair in testing, gone through 600 prototypes, have 100+ patents pending, 16 of those patents pending for the attachments alone. They spent 4 years in development and utilized 103 engineers. Now I don’t know about you, but that sounds like one heck of a journey towards this amazing end result.
“Hair dryers can be heavy, inefficient and make a racket. By looking at them further we realized that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems.” James Dyson
So really what is the real difference? Based on what we found, it seems like there is plenty.
Frustrated with the lack of advancement in the industry, Dyson invested $100 million in the development of the Dyson Supersonic™ hair dryer, including building a state of the art laboratory dedicated to investigating the science of hair. Dyson engineers studied hair from root to tip, understanding how it reacts to different stresses, how to keep it healthy and how to style it.
For more than four years they tested the machine on different hair types, building test rigs to mechanically simulate hair drying techniques, which can differ around the world. To date over 1,010 miles of real human hair have been tested in the lab.
The Dyson Supersonic™ hair dryer is powered by the patented Dyson digital motor V9, created in-house by a team of 30 motor specialists specifically for this machine. It is Dyson’s smallest, lightest and most advanced digital motor to date.
A motor sits in the head of most conventional hair dryers, making it heavy while in hand. The Dyson digital motor is engineered to be powerful yet compact, allowing the motor to be positioned in the handle. Dyson Supersonic™ is the only manufactured hair dryer with the motor in the handle, so it’s engineered for better balance.
Helps protect natural shine
Other hair dryers can reach extreme temperatures, especially when held close to the head. This can cause extreme heat damage to hair, leaving it dull and dry. The Dyson Supersonic™ hair dryer has intelligent heat control to ensure hair isn’t exposed to excessive temperatures. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.
Fast & focused
The Dyson Supersonic™ hair dryer uses Dyson’s patented Air Multiplier™ technology. The volume of the air drawn into the motor is amplified three times when exiting the loop, producing a high pressure, high velocity jet of air.
Traditional hair dryers can have a weak airflow, meaning they are slow. Others can have strong airflow, but is not controlled. The Dyson Supersonic™ hair dryer creates a focused jet of air, angled at 20° for controlled, precise drying and styling.
Settings and attachments
The Dyson Supersonic™ hair dryer has four heat settings, including a cold shot, and three airflow settings. Dyson engineers have designed three precisely engineered magnetic attachments with 16 patents pending to further control this airflow, allowing you to achieve a range of different styles.
- The smoothing nozzle dries hair gently, using smooth, wide airflow, allowing you to dry and style at the same time.
- The styling concentrator directs airflow precisely where you need it, perfect for styling one section at a time without worrying about disturbing the rest of your hair.
- The diffuser is engineered to disperse air evenly around each curl. It simulates natural drying, helping to reduce frizz and improve definition.
So there you have it, all the details for what will surely be one of the hottest sellers of the summer.
The Dyson Supersonic™ will launch exclusively online on DysonCanada.ca in August 2016 for $499.99 in fuchsia/iron and white/silver. Retail availability will be announced later.