10 Minute V-Day Makeup Tutorial – Using Drug Store Products

For those of you celebrating Valentine’s Day who want to do something romantic with your partner, but don’t want to spend most of your evening in front of the mirror, I’m going to show you a simple 10 minute makeup to get you ready to hit the town. This look also uses mostly drug store products so is wallet friendly while still making your look fierce. For this look, I worked with the lovely Jacky Thomas, a Toronto-based hair stylist and blogger of Tuft Love. She created feminine and super sexy soft curls which work well with this simple statement makeup. She was also kind enough to provide us with her product details and some tips and tricks to achieving this great style.

Even though winter seems never ending, this simple Valentine’s Day look fits very well into the Spring 2015 bold lip trend. Matte and bold colors donned models’ lips at Zac Posen and Carolina Herrera for Spring/Summer 2015 and I am loving it. I’ve always been a fan of the bold lip, even when I wear very little makeup elsewhere, I cannot leave the house without a swipe of lipstick. It instantly makes you look polished and brings so much color and balance to a look.

Starting with Maybelline Fit Me! in color 120, I used a flat topped kabuki brush to blend the foundation all over the skin. You can use whatever method of applying your foundation you feel comfortable with but I would recommend using either a flat foundation brush or a flat topped kabuki brush to get even coverage with a flawless finish. This foundation is light weight but buildable, so you can wear it sheer or build it up for more coverage, depending on your desired effect.

Next I used Nyx Above and Beyond Full Coverage concealer in color Light (CJ03) and applied using Real Techniques small detail brush to cover up any blemishes and in a triangle shape under her eyes. By drawing a line straight down under the eye and along the nose, then creating a triangle to the opposite corner of the eye you will get more coverage that easily blends in and hide dark circles better. Fill in the triangle you have created and then use either your finger tip (your ring finger works best without applying too much pressure), lightly tap to blend the product without rubbing it away. Then, set the makeup with a translucent powder all over the face, taking special care to ensure there are no creases under the eyes.
I usually like to work from the brows down but feel free to work in any order you feel comfortable, though I will always recommend leaving lips last. 6th

For the brows, I used MAC eyeshadow in color Omega, a great taupe color which suits most blondes or light brunettes with cooler coloured brows. You can use a pencil or another brow product you feel comfortable with, but I normally find using shadow and an angled liner brush gives me a good amount of control, while still creating a natural brow look. Jacky has amazing and full brows so I lightly lined the bottom of the brow with the shadow to create more definition and then filled them in all over very lightly. Then, with a clean brow wand, comb through the brows and blend the color throughout.

A great way to keep eye makeup minimal while still creating depth is to make a light shadow in the eye socket crease. I picked a cantaloupe colour (here I am using Make Up Geek Peach Smoothie) and used a fluffy blending brush, making sure to blend the shadow in with a window wiper motion until it looked well-blended and subtle. Then, I went back in with a precision blending brush and a neutral brown (I used Make Up Geek Barcelona Beach) to give the crease a bit more definition and then blended thoroughly.

2nd 3rd

To finish it off, using a flat eyeshadow brush, pat a small amount of a lighter color all over the lid making sure to go in after with another blending brush to make everything seamless.

Instead of crea1stimageting a bold liner, I wanted to keep the eye makeup understated. Rather than lining the top of the lash, try tightlining the lash line. To do this, press down on the eyelid with one finger, make the water line visible and with your black eye liner, (I used Nyx Very Black pencil liner), line the water line along the lashes. This will make your lashes look full and give you more definition without looking like you’re wearing any liner at all. Once you’ve done that, use your favorite mascara on the top and bottom lashes (I used Maybelline Volum’ Express Rocket) in Black. A makeup artist friend of mine recommended this mascara when I first started and it has been a staple in my kit (and on my eyes) ever since. It’s inexpensive and never ends up under my eyes.

A rosy glow is key to this look, so I swept some L’oreal True Match Super 7thBlendable Blush in color Innocent Flush to give her a natural and fresh finish. Take your blush brush and start from the apples of the cheeks and with a light hand, move in a swoosh movement along cheekbone, making sure to blend well. The look should be natural and soft.

To finish this 10 minute look, line the edge of your lips with a red pencil. I have used Nyx lip liner in Hot Red and have stayed inside her lip line. If you want to create a fuller lip, go slightly outside the lip line. I then went in with my favorite product of the moment, Sephora Collection’s Cream lip stain in Always Red which is the perfect balanced red, not too cool and not too warm (review here).

If you want to clean up the lines around the lips to make sure you have a precision-sharp edge take that same small brush you used for the concealer and using a small amount of the concealer lightly trace the edge of the lip to clean up any smudged lines. Be careful to have a light hand with this and to blend the concealer around your lips well to create a seamless look.



And you’re done! Perfect red pout, glowing skin and rosy cheeks in 10 minutes (and without spending a fortune!)

beauty For the hair, Jacky used L’Oreal professionals Pli. She says this is perfect for creating soft waves or glam curls. It adds volume and is heat activated for further hold with hot tools, and can be used on damp or dry hair. For this style she sprayed liberally on damp hair and rough dried.

Pro Tip: this product is amazing with Velcro rollers. Roll 80% dry hair into rollers and spray Pli over each roller and let dry. Pull rollers out and you’re left with touchable, natural waves with volume and hold.

For this look she used a 1″ barrel curling iron to create a curl set, pinning and securing each curl to head to cool. This ensures maximum longevity of curl. She let the hair cool for 10 mins and softly brushed it out with a paddle brush, section by section. Fingers work as well.

To finish off, she used Moroccanoil’s Luminious Medium Hold Finishing hairspray. Infused with argan oil, she says this spray fights frizz and humidity but also has great hold. Jacky says, “I like this because I can continue to brush out my curls after I’ve sprayed the hairspray with no sticky feel, it remains natural and weightless and is great for finishing glam curls. You want to keep them light and bouncy.”

Happy Valentine’s Day! We know you’ll look great!


Makeup Artist: Kerry Riordan

Hair Stylist: Jacky Thomas

Photographer: Daniel Scown

Kerry Riordan
Kerry comes from a visual art background, practicing printmaking at OCAD University in Toronto. Eventually she discovered the face was her favourite canvas and pursued her love of beauty, makeup and most of all, people! She studied makeup, special effects and skincare at Seneca College. Working as a makeup artist gives Kerry the opportunity to meet different kinds of people and help them look their best, whether it's sweet and natural, high glamour or avante garde. A lover of all makeup products - from drugstore to professional brands she knows the best products for everyday wear, special occasions and even special effects.
Kerry Riordan